As the B2B competitive landscape widens, wholesale distributors with eCommerce sites are using digital tools to keep customer engagement up and abandoned carts down. Many of our CX1 CIMM2 eCommerce customers have done just that by implementing a cart abandonment...
What Is a PIM and Why Do You Need One? In today’s B2B market, you’d be hard-pressed to find a manufacturer or distributor with only one sales channel. With the advent of eCommerce, third-party marketplaces, social media platforms, and other tech tools that provide...
As a manufacturer, continual evolution and innovation help drive growth, but it’s your distribution network that is fundamental to your success in the marketplace. You rely on these key supply chain partners to promote your products, increase your brand awareness, and...
Gone are the days of keeping competitive product information close to the vest. With more online retailers to contend with and B2B buyers insisting on more transparency, distributors are faced with displaying pricing and availability on their eCommerce site to keep...
If your showroom uses profit margin to determine item pricing, or if you pay your employees based on profit margin, then you need the Profit Margin Calculator tool in Unilog’s CX1 Showroom platform (formerly called MyPlumbingShowroom). Easy to implement and use, the...
Ask your contractor customers what you can do to make their lives easier and they’ll tell you they want more convenient shopping tools and a personalized user experience – especially when they’re out in the field. These hardworking, independent business owners don't...
Success is not solely based on great products and highly effective salespeople. Today, if manufacturers want to compete and thrive in the marketplace, they must make their product content a key priority. When managed effectively, product content attracts interest,...
Size doesn’t matter when it comes to strategic planning. Whether you’re a small, independent distributor, a mid-sized business, or a large wholesale competitor, a well-thought-out business strategy is critical to long-term success. Equally important are the...
The National Kitchen + Bath Association (NKBA) recently published its 2024 Kitchen and Bath Market Outlook Report and while they predict slight declines in residential remodeling and new construction spending (2% and 4%, respectively), they suggest the demand to spend...
What goals do you have in place to help grow and develop your business so you can remain relevant, competitive, and increase profits?