Paradigm B2B founder and B2B eCommerce expert Andy Hoar just released his first in-depth evaluation of midmarket eCommerce platform vendors. In his inaugural report entitled “The Paradigm B2B Combine (Midmarket Edition),” Unilog tied for the most gold medals earned, receiving our highest evaluations for our “Ability to Execute,” “Customer Service & Support,” and “Sales & Channel Enablement.”
You can download the entire report here.
“The Paradigm B2B Combine (Midmarket Edition)” evaluated 13 leading eCommerce solutions for midmarket manufacturers, distributors, and wholesalers, awarding Gold (Exceptional), Silver (Superior), and Bronze (Differentiated) distinctions to finishers within certain scoring ranges. Out of 10 evaluation categories, Unilog’s CIMM2 solution received a total of eight medals. In addition to our three gold medals, we also earned three silver medals in “Total Cost of Ownership,” “Vision & Strategy,” and “Content and Data Management.”
“We’re very pleased that Andy recognized Unilog’s Vision & Strategy as ‘superior’ in his unbiased report,” said Suchit Bachalli, Unilog’s CEO. “We believe we have a powerful digital commerce platform today, and an even better vision for how we can help our customers evolve in this exciting – and profitable – market over the coming years.”
In evaluating the eCommerce vendors, Paradigm B2B gathered market feedback from dozens of vendor partners and clients, and included their input into the scoring methodology. As a result, the report cited that Unilog customers spoke highly of CIMM2’s PIM-centric “all-in-one commerce solution,” robust site search offering with image-driven, type-ahead search, as well as the solution’s ability to easily create microsites and landing pages.
Additional Unilog eCommerce solution strengths noted in Hoar’s report include:
- A best-of-breed product information management tool (PIM) with “content-as-a-service” subscription
- Novel go-to-market via associations and trade groups such as Orgill and Affiliated Distributors
- An ability to quickly and easily provision new sites, create microsites, and produce landing pages
- Automatic keyword generation from detailed content taxonomies
- A content-based approach to workflow, optimized for onboarding new products
As a leading authority on B2B eCommerce business and strategy, Hoar says he developed The Paradigm B2B Combine to provide his assessment of eCommerce solutions for B2B professionals. “I’ve mirrored the combine process that professional sports teams use to assess the capabilities and fit of draft candidates,” Hoar explains in the report. “My goal is to evaluate software vendors in key performance categories so that eCommerce teams can determine where and how a solution fits into their system.”
“I really like Andy’s analogy to the sporting combines,” said Scott Frymire, Unilog’s SVP of Marketing. “For instance, some NFL teams are looking for a speedy wide receiver who can stretch the field, while others desire a possession receiver who can snag an errant pass on 3rd down. It’s very similar for B2B companies evaluating digital commerce platforms. Some want a platform that is world class when it comes to enabling their sales channel, while others view total cost of ownership as the deciding criteria.”
To read Hoar’s entire assessment of leading eCommerce solutions for midmarket companies, download “The Paradigm B2B Combine (Midmarket Edition)” here.