Project Details

Problem

ARG Industrial – formerly known as Alaska Rubber Group – has been a mainstay in the industrial and hydraulic hose & fittings, lifting, and rigging supplies industry since 1980. Several years ago, the distributor began seeing a shift in how buyers preferred to source products and many in their industry were looking for a digital shopping experience with more self-serve options. Mike Mortensen, President & CEO of ARG Industrial, knew they needed to bolt a digital door on the side of their business. “You could call it the Amazon effect, but it was clear that some of our customers didn’t want to call our people or look through catalogs to buy from us,” he said. “They wanted access to our site 24/7 with selfserve features so they could get the information they needed when it was convenient for them.”

Mortensen admitted they didn’t have the platform to meet their customers’ digital needs but wasn’t sure how they were going to accomplish this huge initiative. “I was stuck. I knew there were companies that could build us a website. What I didn’t know was how we were going to develop the detail pages for all our products.”

The hydraulic hose & fittings supplier originally reached out to manufacturing partners and other distributors for product content but found they didn’t have it. It wasn’t until they were introduced to Unilog that they really saw that having a content-rich website was possible.

Solution

To discover how Unilog helped solve ARG Industrial’s eCommerce and product content challenges, download the case study and learn more!