Project Details
| CLIENT |
Reed Manufacturing |
|---|---|
| LOCATIONS |
Erie, Pennsylvania |
| INDUSTRY |
Pipe Tool and Vise Manufacturing |
| PROJECT |
Consolidation and Normalization of Product Content |
Strategy
Based in Erie, Pennsylvania, Reed Manufacturing is a respected name in the pipe tool and vise market. But as their product data grew, so did the complexity of managing it. Core product information was scattered across their ERP, DAM, marketing site, and compliance files—causing inefficiencies, delays, and challenges in delivering consistent data to distributors.
To simplify and scale their content operations, REED needed a centralized system to consolidate, standardize, and distribute product information. Their goal: reduce manual effort, improve accuracy, and accelerate time to market with a solution tailored to mid-size manufacturers.
Solution
REED partnered with Unilog to implement the CX1 PIM—a product information management system purpose-built to unify and manage all their SKU data. Unilog imported and normalized content for 1,800+ SKUs, configured custom fields (including Prop 65 and unit dimensions), and enabled multiple syndication options to meet distributor needs.
Now, REED delivers enriched, consistent product data via Excel exports, FTP feeds, and Unilog’s content syndication programs—all from a single source of truth. Internal teams work in dedicated CX1 workspaces, with built-in approval workflows that ensure data quality.
As Marketing Director Marnie Caldwell shared, “It’s so nice to be able to take that call or email from a distributor asking for our data and deliver it to them immediately.” With CX1 PIM, REED has transformed content operations, met customer expectations, and set a foundation for scalable growth.