For Deeper eCommerce Insights, Use Site Analytics Pro
They say the world is your oyster, full of possibilities and opportunities. The same can be said about your eCommerce website. It collects large amounts…
3 Metrics that Directly Impact eCommerce Revenue – Part 3
To keep in lockstep with customer expectations, your business built a digital channel that provides a virtual “endless” aisle of items, online tools for easy…
3 Metrics that Directly Impact eCommerce Revenue – Part 2
The revenue driven from your digital branch tells a good story. Obviously, it shows how much money your online sales channel currently brings in, but…
3 Metrics that Directly Impact eCommerce Revenue – Part 1
At Unilog, we strongly advocate using analytics to gain important insight about your digital branch’s performance, as well as your site visitors’ behaviors and your…
eCommerce Website Audit Checklist
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to…
Behaviors of Successful eCommerce Distributors – Part 2 of 3
3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using…
How to Put Web Analytics into Action
Get Reliable, Actionable Insight from Google Analytics in Four Main Steps Adding a digital branch to your business is a great way to move the…
Google Analytics for Wholesale Distributors
B2B online sales continue to climb as more wholesale distribution businesses implement eCommerce channels to meet the demands of their tech-savvy buyers. In fact, industry experts predict B2B eCommerce will reach $1.8 trillion and account for 17% of all sales in the U.S. by 2023.
A Beginner’s Guide To B2B eCommerce Analytics
Distributors with eCommerce sites have an enormous amount of data at their disposal, which increases every time someone visits their site. However, many don’t take advantage of this rich resource because they aren’t quite sure what to do with it.
Use Data to Personalize the User Experience
Many organizations with an eCommerce site don’t realize the valuable data that’s collected every time a buyer visits their site. But, with the help of analytics tools, businesses can evaluate buyer behavior to better understand their interests and intent, and then cater their content and user experience based on those interests.