Technology continues to play a greater role in the B2B industry as businesses large and small find it helps streamline processes, create more sales channels, and increase their reach. B2B buyers benefit from wholesale distribution’s use of technology as well: they...
Distributors
What Is a PIM and Why Do You Need One?
What Is a PIM and Why Do You Need One? In today’s B2B market, you’d be hard-pressed to find a manufacturer or distributor with only one sales channel. With the advent of eCommerce, third-party marketplaces, social media platforms, and other tech tools that provide...
Unilog CX1 Platform Highlights – Q4 2023
Recent product updates and features give Unilog customers greater flexibility, faster performance, and even easier management of their online product offerings.
Distributors Must Mature Their Digital Branch
A considerable shift is taking place in the B2B market. Propelled by digital technologies, new sales channels, changing buyer expectations, and a global pandemic, distributors are altering their business strategies to include a digital branch. For some companies, this...
Manufacturers’ Perspective on Channel Disruptions
Jonathan Bein and Ian Heller of Distribution Strategy Group see an unsettling trend in the B2B marketplace: manufacturers are moving away from distributor partnerships and finding new opportunities to sell their products at a lower cost-to-serve. With COVID exposing...
Emerging Competition for Distributors
Retailers and wholesalers received a resounding wake-up call when the global pandemic hit in 2020. Their “business as usual” attitude was quickly replaced with “do-whatever-it-takes” tactics to stay relevant and accessible to customers. As physical distributor...
The Difference Between B2B and B2C eCommerce
Most people know the differences between business-to-business (B2B) sellers and business-to-consumer (B2C) retailers. The most obvious is consumer retailers serve personal interests and needs, while B2B companies provide work-related products and services. When it...
What is a Digital Branch for Wholesale Distributors?
You run a successful wholesale business dedicated to providing quality products and personalized service to your customers. You most likely have multiple branch locations, tens of thousands of items, and a team of experienced sales staff to assist buyers who call and...
AD Members: Start Your Digital Transformation with Unilog
Our next-generation PIM and all-in-one commerce platform are the backbone of a unified commerce experience for your customers. If independent distributors want to remain relevant and thrive in the marketplace – especially during economic crises like the one caused by...
During This Crisis, a B2B eCommerce Site is Business-Critical
Now more than ever distributors need an online storefront and Unilog can help with FastTrack The COVID-19 virus has single-handedly changed the way we live: from how we work and play, to how we shop, learn, and interact. Consequently, we have been forced to change our...