You have a B2B eCommerce website that functions well enough, but you recognize the content on your item detail pages lacks useful information. Perhaps your item descriptions are deficient, they suffer inconsistencies in style, or are not optimized for search engines....
Thousands of eCommerce sites are popping up each day, and manufacturers and wholesalers are driving this growth by investing in software platforms and technology to give their buyers a better online experience. If your website isn’t attracting as many visitors as...
According to Goldman Sachs, there are currently 92 million Millennials in the United States, and they now make up the largest generation in U.S. history – even outnumbering Baby Boomers. This segment of the population is the first to be “digitally native,”...
Since many of our customers are distributors and wholesalers who are new to the digital commerce arena, our staff gets a lot of questions related to eCommerce and product content. We’d like to share those questions – and Unilog’s answers – to help inform everyone...
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online...
A visitor to your eCommerce site has ventured past your home page and found their way to the page that hosts the product they’re considering purchasing. This page is crucial because this is where your organization gets to make its second impression, the first being...
eCommerce players have been making the customer experience better over the past few years with the introduction of great on-site search and navigation, crisp well shot product images and,candid and concise product descriptions. So what more could they give customers?...
We are delighted to announce our new data enrichment practice based on Google’s ZMOT (Zero Moment of Truth) concept. Our blog (https://unilogcorp.com/blog/shopping-in-the-digital-age-and-zmot) on ZMOT explains how it can be a game changer and offer a superior digital...
We are delighted to announce our new data enrichment practice based on Google’s ZMOT (Zero Moment of Truth) concept. Our blog (https://unilogcorp.com/blog/shopping-in-the-digital-age-and-zmot) and whitepaper (https://unilogcorp.com/pdf/ZMOT_WP.pdf) on ZMOT explain how...
As a shopper, turning over printed catalogues is tiring and cumbersome, isn’t it? But then, technology ensures that we don’t have to anymore with online catalogues. E-cataloguing is revolutionizing the eCommerce sphere; with organizations universally incorporating...