Navigating the world of eCommerce can sometimes feel like steering a ship through fog. For B2B distributors, the challenge is even greater. The hidden enemy here? Inadequate product content management. This blog post explores how distributors can combat this silent...
As a manufacturer, continual evolution and innovation help drive growth, but it’s your distribution network that is fundamental to your success in the marketplace. You rely on these key supply chain partners to promote your products, increase your brand awareness, and...
Success is not solely based on great products and highly effective salespeople. Today, if manufacturers want to compete and thrive in the marketplace, they must make their product content a key priority. When managed effectively, product content attracts interest,...
As a small to midmarket distributor, it can be tedious and even overwhelming to find the right eCommerce solution to fit your business needs. It’s understandable. You’re not a digital commerce expert; you’re a B2B professional whose specialty is the products you sell...
If you’re searching for ways to expand the value of your site, look no further than your product content. Better content provides a positive chain reaction: It draws the attention of search engines that then rank your content pages higher in search results, which...
Our next-generation PIM and all-in-one commerce platform are the backbone of a unified commerce experience for your customers. If independent distributors want to remain relevant and thrive in the marketplace – especially during economic crises like the one caused by...
Orgill does a tremendous job supporting their dealers by supplying them with resources and industry expertise to help build and grow their retail business. Along with high-quality products, brand-building marketing services, and a successful market-specific pricing...
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
How One Distributors’ Small Team Entered and Conquered the Digital Marketing Arena It can be difficult for B2B organizations to break from their traditional mold and adopt a new mindset. The old adage, “If it ain’t broke, don’t fix it” still resonates with many small...
Industrial distributor Quality Mill Supply was recently featured in a case study by Affiliated Distributors detailing their eCommerce successes as a result of moving to Unilog’s CIMM2 platform and integrating 300,000 enriched product SKUs to their online catalog using...
