Affiliated stores can easily set up promotional websites to drive online sales and convenience
WAYNE, Pa., February 20, 2019 — Orgill dealers who have yet to establish a strong eCommerce presence can now easily get in the game, thanks to a new offering that Unilog announced today at the Orgill Dealer Market in Orlando.
Orgill, the world’s largest independent hardlines distributor, and Unilog, which delivers powerful, affordable eCommerce solutions and product data enrichment services, are pleased to collaborate on a new Promotional eCommerce program, which enables Orgill dealers to establish an eCommerce presence quickly, and at a very low monthly investment.
This new offering builds on a partnership the companies announced in August where Unilog was named the preferred eCommerce partner for Orgill.
“We’re very pleased to offer our dealer partners this new way to increase eCommerce revenue and drive more foot traffic back to their physical stores,” said Orgill President Boyden Moore. “Our dealers have told us how important it is to them to be able to compete with a meaningful eCommerce solution that supports their local business. We’re glad that our work with Unilog provides another solution for our dealers to consider.”
Each month, Orgill will feature items which its dealers can choose to promote on their eCommerce site, allowing customers to place online orders for these items and conveniently pick them up at their local store.
“In addition to having an affordable online presence, Orgill dealers can also benefit from access to a catalog of items that have been significantly enriched,” said Unilog CEO Suchit Bachalli. “The master catalog is robust with improved product descriptions, images, complete specs and attributes, and more, enabling dealers to display more useful product information for their online shoppers. Quality product information is a leading factor in attracting potential customers to your site.”
This new offering is in addition to the Integrated eCommerce program that Unilog launched in conjunction with Orgill at last year’s Dealer Market in Las Vegas (August). The most recent Orgill Dealer to take advantage of the Integrated eCommerce program is Home Hardware Center, which went live with their new eCommerce website last week (see www.HomeHardwareCenter.com).
“With 23 stores in small towns all over the South, we see eCommerce as a way to extend our relationships to our customers whether they are close to a store, or live many miles away,” says Raymond White, VP-Operations for Home Hardware Center. “Partnering with Orgill is the only way we could ever imagine taking on this project. They have brought the cost down into a range we can afford and have simplified much of the process for us. We’re excited to be online and compete more effectively.”
Orgill Dealers interested in more information on any of the eCommerce programs offered by Unilog and Orgill can visit Retail Services at the Dealer Market in Orlando this week.
Orgill, Inc., the world’s largest independent hardlines distributor, was founded in 1847 and is headquartered in Memphis, Tennessee. Orgill serves more than 10,000 retail hardware stores, home centers, pro lumber dealers and farm stores throughout the United States and Canada, and in over 50 countries around the world. For more information, visit orgill.com.
Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channel. Unilog is an ISO 9001:2008- and ISO 8000-certified company with North American headquarters outside of Philadelphia, PA and international headquarters in Bangalore, India. For more information, visit www.unilogcorp.com.