The Power of Persistence in B2B eCommerce
Welcome back to Plugged In, our monthly spotlight on the partnerships helping distributors compete—and win—in today’s digital marketplace.
In this edition, we’re zeroing in on a challenge every eCommerce business faces: cart abandonment. For B2B distributors, it’s not just a missed sale, it’s a missed opportunity to build customer loyalty and grow revenue.
Enter CartStack, a key integration partner in our CX1 Connect ecosystem. Their mission? Help distributors recover more revenue, re-engage buyers, and turn almost-lost carts into long-term customers.
I sat down with Colton Bradshaw, Director of Marketing & Partnerships, to explore how CartStack’s recovery tools are delivering big returns with minimal effort and why this partnership just makes sense.
Revenue Recovery, Built for B2B
While cart abandonment is often viewed as a B2C problem, it’s just as prevalent, and just as costly, in B2B. Distributors are seeing anywhere from 60% to 80% of carts left behind, often due to distractions, pricing questions, or approval delays.
“The intent is there,” said Colton. “The buyer started the journey, but something got in the way. We help bring them back.”
CartStack’s platform tracks abandoned carts in real-time, then triggers personalized email and SMS campaigns to re-engage those customers. And with built-in analytics, distributors can measure the impact of each message sent.
For Unilog clients, the integration is seamless. CartStack plugs directly into the CX1 eCommerce platform via CX1 Connect, with little to no development work required.
Intelligent Automation that Doesn’t Feel Robotic
What makes CartStack especially valuable for B2B?
“It’s the flexibility,” Colton explained. “We can tailor messaging and timing around quote-based workflows, back-in-stock notifications, and even specific product categories.”
Whether it’s a contractor who abandoned a cart full of HVAC replacement parts or a purchasing manager who left mid-checkout, CartStack helps nudge them back with:
- Branded, responsive email templates
- Automated follow-ups tied to inventory, pricing, or quotes
- Real-time performance tracking to optimize campaigns
- Support for complex customer journeys common in distribution
CartStack adds horsepower to your digital strategy without adding headcount.
Better Together: Unilog + CartStack
At Unilog, we’re always looking for solutions that deliver quick wins and lasting value, and CartStack delivers both.
As Unilog’s Partner Program Manager and someone who has seen CartStack’s tool in action, I love how easy it is to activate, and how quickly our customers see results. CartStack doesn’t just fill a feature gap, it creates a revenue stream from traffic you’ve already earned. For busy distributors, that’s a game-changer.
CartStack joined Unilog’s CX1 Connect partner ecosystem in 2023 and, since then, we’ve seen strong adoption and impact. From fast deployment to measurable ROI, it’s one of the most practical tools we recommend to help our clients recover revenue and strengthen customer relationships.
Even better, CartStack offers Unilog customers a free custom email design (a $799 value), quick and easy installation, and a guaranteed 10× ROI after a two-month ramp-up period. There’s no long-term commitment, and setup assistance and support are included, making it a low-risk, high-reward way to boost conversions. Click here to learn more or get started.
Takeaways for Distributors
If your eCommerce site is seeing abandoned carts (and chances are, it is), now’s the time to take action. With the right tools, you can turn lost opportunities into recovered revenue without reinventing your tech stack or overburdening your team.
- Automate personalized cart and quote recovery
- Re-engage high-intent buyers across channels
- Recover revenue and build stronger customer relationships
With CartStack’s recovery platform and Unilog’s flexible CX1 eCommerce foundation, you’re not just going digital, you’re building a smarter, more resilient sales funnel.
