eCommerce Expert Tip – Revenue Formula
Learn the simple formula that can help you drive more revenue via your eCommerce website. Note that this formula does not take into account digital commerce revenue from other channels like marketplaces or EDI, only your company’s eCommerce site.
What is a PIM?
A PIM (Product Information Management) solution is not the same as the product files in your ERP system. Watch this whiteboard video to learn the benefits of a PIM, how it is different than your ERP, and how to choose the right PIM for your business.
Build Site Awareness and Increase Brand Presence with Marketing Automation
Joining Scott Frymire, SVP of Marketing at Unilog, were Jonathan Bein, Managing Partner at Real Results Marketing, who provided insights on the state of distributor marketing and customer buying behavior, and Scott Alder, Channel Account Manager at Act-On Software, who discussed the capabilities and opportunities marketing automation technology provides.
The Number 1 Thing Distributors Can Do to Increase Customer Adoption
Unilog’s SVP of Marketing, Scott Frymire, speaks with Michael Powers, the eCommerce Manager from Hill & Markes, Inc, on the number one thing wholesale distributors can do to increase customer adoption of their B2B eCommerce websites.
Data is King Webinar with SDI and Unilog
Listen to our Presenters Suchit Bachalli CEO, Unilog and Missy Decker VP Solutions Design, SDI talk about how Every B2B online marketplace should have clean, consistent and robust product information available at buyer’s fingertips to make or break a business.
eCommerce Marketing Strategy
Grant Movold tells us how Marks Supply has created an omnichannel experience by integrating their systems with CIMM2 and how they’re now focusing on marketing strategy for greater eCommerce success.
Developing Your Site into a Valued Resource
Michael Eichinger, COO and VP of Bay Fastening Systems, describes the success of their CIMM2 implementation and how they’re making their website a valuable resource for their customers.
Customer Adoption and Growth
Now that its site is live, electrical product distributor McNaughton-McKay is looking to increase its eCommerce adoption. James Wilkinson explains the company’s goal to make its website the main interface for its customers.
Benefits of Punchouts
Mike Powers from Hill & Markes, a family-owned janitorial, office, industrial packaging and foodservice supplies distributor, discusses the company’s newly live website and how CIMM2 with its punchouts capabilities has given them a competitive advantage.
Focus on Customers
Joe Bennett, Senior VP of Sales at Unilog, talks about the company’s customer-centric focus and explains how CIMM2’s integrated components create a powerful commerce solution for distributors.
Marketing Tactics in B2B eCommerce
What marketing tactics work well for B2B eCommerce? Fiona Swerdlow of Forrester Research leads the discussion with Spencer Moss of Southern Pipe & Supply Co., and Sean McDonnell of TruPar.com.
Mobile Commerce is becoming a bigger part of B2B eCommerce, so how can your organization leverage it? Fiona Swerdlow of Forrester Research discusses with Michael Powers of Hill & Markes Inc. and Spencer Moss of Southern Pipe & Supply Co.