THINK YOU CAN’T COMPETE ONLINE? THINK AGAIN EXECUTIVE SUMMARY Distributors know that competition is fierce in the B2B marketplace. With big-budget companies sinking millions into their eCommerce efforts, and big-name contenders like Amazon Business joining the fray,...
IS YOUR PRODUCT CONTENT eCOMMERCE READY? EXECUTIVE SUMMARY As B2B eCommerce begins to develop and evolve, so does the online content. Companies are finding that their buyers are not that different from B2C customers because they, too, are looking for an online buying...
THE MVP OF THE eCOMMERCE GAME IS A PIM SOLUTION EXECUTIVE SUMMARY Product content drives eCommerce. From product specifications and images to catalogs and descriptions, customers expect consistent and correct data if they’re going to buy from you. If your product...
ARE YOU READY TO LAUNCH YOUR eCOMMERCE BUSINESS? EXECUTIVE SUMMARY For decades, the B2B marketplace had an unwavering sales model in place that relied solely on sales calls and paper product catalogs. Today, the tides have changed. New kinds of customers and advanced...
LEAD THE WAY TO eCOMMERCE ADOPTION EXECUTIVE SUMMARY You’ve heard the saying, “You can lead a horse to water, but you can’t make him drink.” The same holds true for your eCommerce website: While you can guide people to your site, you can’t force them to use it. Many...
THE FUTURE OF B2B eCOMMERCE EXECUTIVE SUMMARY B2B eCommerce is not an overnight concept. For more than 20 years B2B retailers have been slowly planting a stake in the online marketplace. Now, with advanced eCommerce tools and increasing buyer expectations, B2B...
TAKE ADVANTAGE OF eCOMMERCE METRICS TO CALCULATE ROI EXECUTIVE SUMMARY Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the...
IN A MOBILE WORLD, YOU NEED RESPONSIVE WEB DESIGN EXECUTIVE SUMMARY Mobile devices have become an integral part of our everyday lives as more and more people rely on smartphones and tablets to access e-mail, use the Internet, and engage in social media. Many business...
THE STRATEGY BEHIND EFFECTIVE SEO FOR eCOMMERCE – PART 3 EXECUTIVE SUMMARY We discussed in earlier white papers how content and usability are key to a good SEO strategy. Now, rounding out our three-part series, we’re going to explain how engagement, the third...
THE STRATEGY BEHIND EFFECTIVE SEO FOR eCOMMERCE – PART 2 EXECUTIVE SUMMARY It’s one thing to have an eCommerce site where buyers can shop and purchase your products; but if your site is hard to view, slow to load, or difficult to navigate, you might as well go back to...