THE IMPORTANCE OF DIGITAL COMMERCE
Implementing an eCommerce strategy is crucial for businesses looking to stay competitive. National leaders and emerging companies invest heavily in their online channels, creating engaging and comprehensive digital experiences. An online storefront should be viewed as a digital branch, a destination that integrates all aspects of your business—from sales to marketing to fulfillment and customer service—to create an online experience that truly makes customers’ jobs easier. A strong online presence also elevates your unique value propositions—product knowledge, local branches, and personal customer service—to deliver even greater value to customers. If you’re looking to sell more, stay relevant, and fuel your success in the digital marketplace, follow our successful eCommerce strategy guide that offers industry-tested tactics and solutions to help make your digital transformation.
Included in this guide…
- Current State of B2B eCommerce
- Employ a Digital Strategy for Enhanced Customer Engagement
- Assess Your Site on the Digital Maturity Model
- Map Your End Markets to Buying Behavior
- Understand the Customer Lifecycle
- Prerequisites for a Successful eCommerce Program
- eCommerce Build: Connected Product Content & Commerce
- Operational and Business Changes
- Pre-Launch and Post-Launch Marketing
- Measuring Success
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