EXECUTIVE SUMMARY
A rapidly changing market landscape driven by technology and evolving buyer behaviors is causing today’s manufacturers to explore alternative ways to adapt and grow their business. Wholesale vendors large and small are embracing technology, shifting to omnichannel sales strategies – including integrating direct-to-consumer sales channels – and focusing on driving operational efficiencies.
To help drive these efforts, manufacturers are implementing product information management (PIM) tools to improve the quality and delivery of their product data across their distribution channels. Some organizations have tried using manual tools or generic technology to help with their product content management efforts. But, as Ventana Research found, 52% of businesses said these PIM “imposters” are either not compatible or lack the data quality capabilities to create a single, trusted version of their product information.
The only way to centrally manage product data is by integrating a dedicated PIM solution that removes the data silos and enables manufacturers to create, manage, and distribute accurate and consistent product content across their distribution channels.
This white paper gives more insight into the capabilities and benefits a true PIM provides so manufacturers can keep up with industry demands and continue to remain relevant in the marketplace.
For the full report, fill out the form above.