If you’ve spent any money on Google paid search to promote your website and products, you’ve probably seen some major changes in your spend versus revenue over the last few months. Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position, says...
If you’re building an eCommerce strategy this year, or are reviewing your existing strategy, it’s the perfect time to consider if emerging technology trends can help you achieve your goals. Digital commerce has changed the dynamics of the B2B marketplace, causing...
The past 12 months featured a flurry of activity in the eCommerce space, including mergers and acquisitions between major eCommerce solution providers, which has not only shifted the digital commerce landscape, it has also affected eCommerce customers – both...
Technology Futurist Jack Shaw wants wholesalers and distributors to pay attention: Blockchain is beginning to permeate the B2B marketplace, and if they want to reap its benefits, they need to understand how it will impact them and begin planning for it now. Shaw is a...
As the year draws to an end, and a new year brings more opportunities for sales and growth, it’s the ideal time to schedule an audit of your B2B eCommerce site to make sure it’s functioning properly, driving traffic, and meeting buyer needs. The different aspects of...
One of the most popular eCommerce features of the Unilog platform (according to our customers) is the Customer Part Number field. When an individual from one of your registered customers views a product detail page on your site, they see an “Add / Remove CPN”...
Unilog’s 2019 EVOLVE eCommerce conference will mark an important milestone for the company – not only is it their fifth annual meeting for customers, the interactive format and high-profile speakers are going to shake up the conventional meeting experience as you know...
Unilog recently upgraded its CIMM2 hosting and deployment infrastructure to include Kubernetes Container Orchestration, an open-source system for automating the deployment, scaling, and management of containerized applications. While this may sound highly technical...
In today’s B2B marketplace, there are more customer touchpoints and communication channels available to connect with what is becoming a younger, more digitally savvy customer base. This new B2B buyer is looking for alternate ways to engage with distributors, and...
The terms “omnichannel” and “multichannel” occur quite often in today’s distribution – and marketing-related discussions. At first glance, these two terms can be confused and even used interchangeably, because both of them refer to managing the retail processes across...