In today’s B2B marketplace, there are more customer touchpoints and communication channels available to connect with what is becoming a younger, more digitally savvy customer base. This new B2B buyer is looking for alternate ways to engage with distributors, and...
The terms “omnichannel” and “multichannel” occur quite often in today’s distribution – and marketing-related discussions. At first glance, these two terms can be confused and even used interchangeably, because both of them refer to managing the retail processes across...
Recently released, The Forrester WaveTM: B2B Commerce Suites, Q3 2018 report revealed that Unilog’s eCommerce platform is a Strong Performer. Forrester identified Unilog as one of 12 B2B Commerce Suites providers in their 33-criterion evaluation. Unilog received the...
Increase eCommerce Site Exposure and Relevance with an SEO-Structured Taxonomy Walk into any grocery, home improvement, or hardware store and you’ll find clearly marked signs telling you what types of items you can find down each aisle. Retailers group and classify...
Each day your business is not selling online is another day of lost opportunities. That’s because while you continue to contemplate an eCommerce site, your competition with an online presence is luring away your existing customers while attracting new ones. eCommerce...
Buyer experience has been a B2C term until recently – now customer-centric marketing tactics and strategies are gradually making their way into the B2B world. Today, more and more sellers in B2B support the idea of retaining their customers by improving the buyer...
Let’s start with the basics: B2B eCommerce stands for “business-to-business electronic commerce.” Of course, you may have already known that, but we’ll define these two terms in case they’re new to you. eCommerce refers to purchasing or selling products and services...
Unilog’s CEO, Suchit Bachalli, predicts Amazon will continue to dig its heels in the B2B marketplace by acquiring a major wholesale distributor like Grainger or Fastenal in the near future. In his two-part article series recently published in Supply House Times,...
Before we start discussing the benefits of omnichannel commerce in B2B, let’s make sure everyone reading this knows what omnichannel distribution is. That’s step one – getting a basic understanding of the terms we’re dealing with, and then we’ll jump into how they can...
Modern B2B business owners are becoming more flexible nowadays and trying to borrow and even improve upon the innovative eCommerce features of B2C retail businesses. One of such features is an online wholesale marketplace for business-to-business transactions....