Each day your business is not selling online is another day of lost opportunities. That’s because while you continue to contemplate an eCommerce site, your competition with an online presence is luring away your existing customers while attracting new ones. eCommerce...
Buyer experience has been a B2C term until recently – now customer-centric marketing tactics and strategies are gradually making their way into the B2B world. Today, more and more sellers in B2B support the idea of retaining their customers by improving the buyer...
Let’s start with the basics: B2B eCommerce stands for “business-to-business electronic commerce.” Of course, you may have already known that, but we’ll define these two terms in case they’re new to you. eCommerce refers to purchasing or selling products and services...
Unilog’s CEO, Suchit Bachalli, predicts Amazon will continue to dig its heels in the B2B marketplace by acquiring a major wholesale distributor like Grainger or Fastenal in the near future. In his two-part article series recently published in Supply House Times,...
Before we start discussing the benefits of omnichannel commerce in B2B, let’s make sure everyone reading this knows what omnichannel distribution is. That’s step one – getting a basic understanding of the terms we’re dealing with, and then we’ll jump into how they can...
Modern B2B business owners are becoming more flexible nowadays and trying to borrow and even improve upon the innovative eCommerce features of B2C retail businesses. One of such features is an online wholesale marketplace for business-to-business transactions....
Is your website seeing good visitor traffic, but not sales? The issue may not be the price point or availability but, rather, your taxonomy. Taxonomy – the practice of categorizing and displaying a product catalog – is the foundation for product findability. A good...
Buyers have made it clear: they would rather make a purchase online than wander through aisles of merchandise or speak with order takers. Businesses have seen these online buying trends and, as a result, many are joining the eCommerce marketplace – from local grocers...
Looking to make your B2B eCommerce site a strong contender in the marketplace? Joe Bennett, SVP of Strategy at Unilog, says it’s possible – if you focus on five critical components. Together, they make your site a valuable resource for buyers and a profitable tool for...
B2B Online held another successful conference this year – their fifth digital event to support manufacturers and distributors on their eCommerce journey. The three-day meeting brought together more than 700 B2B professionals and eCommerce experts for a mix of small...