Thousands of eCommerce sites are popping up each day, and manufacturers and wholesalers are driving this growth by investing in software platforms and technology to give their buyers a better online experience. If your website isn’t attracting as many visitors as...
Internally, your organization may have a good system for categorizing the products you sell. But while the product groupings and names may make sense to your employees, they may not be logical to your customers. For this reason, distributors must employ a specific...
According to Goldman Sachs, there are currently 92 million Millennials in the United States, and they now make up the largest generation in U.S. history – even outnumbering Baby Boomers. This segment of the population is the first to be “digitally native,”...
Think social media is just a place for people to share and socialize with friends? Think again. Every day, more professionals are using search engines and social media platforms to research and interact with businesses before making a purchasing decision. If you want...
eCommerce technology can be a bit overwhelming. With new software, tools and terminology created every day, it’s hard to keep on top of it all – let alone understand it. Don’t feel badly if you’re a bit confused about some technology terms and how they differ from one...
The tides are changing. Purchase orders and invoicing – once considered the customary methods for B2B buyer and distributor transactions – are taking a backseat to alternate payment options. According to Forrester research, 50% of B2B buyers now prefer to pay...
The B2B Mobile Commerce Revolution Mobile is coming, mobile is coming! Actually, mobile is already here, so now is the time to be part of the revolution. You may have an online storefront, or even a mobile-friendly site, but that’s not enough to compete in the...
Consumer retailers have had a big fish swimming in their small pond for quite some time now. This enormous creature, called Amazon, has wreaked havoc on the B2C marketplace by chasing away many smaller fish and, worse, eating up and spitting out others. Now it has now...
This digital world continues to shift people’s behavior: from the way they communicate and do business to how they purchase goods and services. This technological shift has had an even greater impact on the wholesale marketplace. Distributors are realizing an...
Unilog customers have a new tool to add to their digital marketing toolkit: an InDesign print catalog plug-in that lets them create custom, printable product catalogs and sales flyers directly through their CIMM2 platform. Our newly released plug-in takes advantage of...