It’s become an increasing battle for distributors to remain competitive and relevant in the marketplace. With more big-name e-retailers entering the market and newer technology driving the way buyers shop and transact, companies are looking for better marketing...
As predicted, the B2B commerce landscape has transformed and distributors are now providing online storefronts that give buyers the opportunity to research, shop and purchase products more independently and efficiently. But eCommerce is continually evolving;...
Customers attending Unilog’s 2018 CIMM2 Users Group can expect quite a few different offerings than at past conferences. The fourth annual event has itself evolved into a more extensive and interactive two-day meeting to further educate users on the CIMM2 platform and...
The 7 Steps Needed for Building Better Customer Relationships Online Minimize customer effort, maximize the experience Offer different service options Personalize their visits Engage on the channels your customers use Develop loyalty programs Learn from your customers...
Thousands of eCommerce sites are popping up each day, and manufacturers and wholesalers are driving this growth by investing in software platforms and technology to give their buyers a better online experience. If your website isn’t attracting as many visitors as...
Internally, your organization may have a good system for categorizing the products you sell. But while the product groupings and names may make sense to your employees, they may not be logical to your customers. For this reason, distributors must employ a specific...
According to Goldman Sachs, there are currently 92 million Millennials in the United States, and they now make up the largest generation in U.S. history – even outnumbering Baby Boomers. This segment of the population is the first to be “digitally native,”...
Think social media is just a place for people to share and socialize with friends? Think again. Every day, more professionals are using search engines and social media platforms to research and interact with businesses before making a purchasing decision. If you want...
eCommerce technology can be a bit overwhelming. With new software, tools and terminology created every day, it’s hard to keep on top of it all – let alone understand it. Don’t feel badly if you’re a bit confused about some technology terms and how they differ from one...
The tides are changing. Purchase orders and invoicing – once considered the customary methods for B2B buyer and distributor transactions – are taking a backseat to alternate payment options. According to Forrester research, 50% of B2B buyers now prefer to pay...
