Since many of our customers are distributors and wholesalers who are new to the digital commerce arena, our staff gets a lot of questions related to eCommerce and product content. We’d like to share those questions – and Unilog’s answers – to help inform everyone...
For the third year in a row, Unilog hosted a conference for its CIMM2 customers to share ideas, learn about new tools and find solutions for their ever-changing commerce needs. The theme of the meeting was “e-volve” because, no matter what point a business is at in...
It’s time your salespeople faced the facts: eCommerce is not going away, especially in the wholesale sector. In fact, B2B eCommerce sales already surpass consumer eCommerce sales in the U.S. and are expected to grow to $1.13 trillion by 2020, according to Forrester’s...
If your organization isn’t already on social media, then you better get moving. Why? Because social media is quickly becoming a valuable marketing channel for the B2B industry. In fact, according to the Content Marketing Institute, social media is now the second most...
Developing good content that site visitors will read and appreciate takes time, resources and commitment – which is why a lot of B2B organizations don’t do it. But research shows companies who post worthwhile content see better overall ROI for their business. Blogs –...
The consumer retail industry has become a good barometer for wholesalers in recent years. Known for being on the forefront of trends and innovations, B2C retailers have learned to evolve their strategies, technology and offerings to meet changing consumer needs. As a...
“Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.” ~ Bruce Ernst, Vice President – Product Management at Monetate...
The start of a new year brings with it opportunities to make positive changes. In our personal lives, we make resolutions to better ourselves and help others. Sometimes it takes perseverance to keep these resolutions, but once fulfilled, the reward brings great...
Is your site getting lost in the myriad of results shown by search engines? With Google algorithms constantly changing and sponsored links cluttering the pages, it can be a challenge to get noticed on the web. Search engine optimization (SEO) was developed to help...
It used to be that businesses were afraid of the cloud. Concerns about reliability and security kept many from diving into the virtual world. However, today – with the advancement of cloud technology and interoperability – many companies are going the way of the...