Adam Cusumano kicks off our Leadership series by showing how honesty, attention to detail, and real customer listening spark smarter B2B eCommerce.
Building for the Customer: The Art and Science of Product Management in B2B eCommerce
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Blog
Future-Proof Your Business with eCommerce
Distributors are facing growing pressure from shifting buyer expectations, supply chain disruptions, and rising costs. Learn how a smart eCommerce strategy can help you streamline operations, boost sales, and build a future-proof business.
The End of Search as We Know It
Search is being redefined by AI—shifting from keyword queries to intelligent, conversation-based answers. Discover how this transformation impacts B2B eCommerce and how enriched product content is key to meeting evolving customer expectations.
5 Critical Product Content Syndication Challenges Costing Manufacturers Revenue
Many manufacturers struggle to keep product content consistent and channel-ready—costing them time, sales, and brand trust. This article breaks down five of the biggest syndication challenges and shows how Unilog’s PIM solution and content services help overcome them.
Top B2B Product Distribution Technology Strategies in 2025
Competing with giants like Amazon? B2B tech makes it possible. With eCommerce, rich product content, and smart integrations, mid-sized distributors can thrive. Just ask ARG Industrial—their digital upgrade boosted online sales fast.
B2B Customer Portals: The Must-Have Offering for 2025
B2B customer portals boost efficiency, loyalty, and sales—see why they’re essential for your 2025 eCommerce strategy.
Elevate the B2B eCommerce Process with Product Relationships
B2B buyers increasingly expect a consumer-like online shopping experience —one that presents a well-organized product catalog, enables quick and efficient product discovery, and simplifies the purchasing process. These buyer expectations are not unreasonable, and B2B...
The Future Is Cool: How Unilog Is Helping HVAC Distributors Through the A2L Transition
Starting January 1, 2025, the HVAC industry began a major shift with the introduction of A2L refrigerants for new residential air conditioners and heat pumps. Mandated by the Environmental Protection Agency (EPA), this change represents a vital step toward more...
B2B eCommerce in 2025: Top Trends and Strategies
As we step into 2025, it’s time to set new goals and strategies for your business. For wholesale distributors, enhancing or implementing eCommerce solutions is likely a top priority. Whether launching your first online storefront or upgrading your existing eCommerce...
5 Ways to Integrate Your Online and Physical Showrooms
Today's showroom customers are looking for a consistent, integrated shopping experience between your physical and online showrooms – one that enables them to research products, compare prices, and read reviews before visiting your store and working with an associate....