Ask your contractor customers what you can do to make their lives easier and they’ll tell you they want more convenient shopping tools and a personalized user experience – especially when they’re out in the field. These hardworking, independent business owners don't...
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Navigating the Digital Shift: A Product Content Strategy for Modern Manufacturers
Success is not solely based on great products and highly effective salespeople. Today, if manufacturers want to compete and thrive in the marketplace, they must make their product content a key priority. When managed effectively, product content attracts interest,...
Leverage Mobile eCommerce as Part of Your B2B Digital Strategy
Size doesn’t matter when it comes to strategic planning. Whether you’re a small, independent distributor, a mid-sized business, or a large wholesale competitor, a well-thought-out business strategy is critical to long-term success. Equally important are the...
5 Marketing Strategies to Promote Kitchen and Bath Showrooms
The National Kitchen + Bath Association (NKBA) recently published its 2024 Kitchen and Bath Market Outlook Report and while they predict slight declines in residential remodeling and new construction spending (2% and 4%, respectively), they suggest the demand to spend...
New Year, New Resolutions to Achieve B2B Success in 2024
What goals do you have in place to help grow and develop your business so you can remain relevant, competitive, and increase profits?
5 Benefits of eCommerce for Manufacturers
Emerging technologies, changing B2B buyer expectations, and powerful online retailers are causing a lot of disruption in the B2B marketplace. Distributors are feeling the effects, which is causing manufacturers to…
Unilog CX1 Platform Highlights – Q4 2023
Recent product updates and features give Unilog customers greater flexibility, faster performance, and even easier management of their online product offerings.
B2B Distributors: Take a Customer-Centric Approach and Get to Know Your Customers
When it comes to B2B distribution, understanding your customers is not just a good practice—it's a fundamental necessity. With today’s fierce competition and changing buyer expectations, distributors must make sure everything they do revolves around the customer if...
6 Ways to Drive Growth Through a Frictionless Customer Buying Experience
Looking to significantly boost your business’s revenue and customer satisfaction? Create a frictionless customer experience by minimizing obstacles and making the purchasing process as smooth as possible. According to Saleforce’s State of the Connected...
Use Your eCommerce Platform to Manage the Customer Lifecycle
You’ve built your business around the needs of your customers. You offer great products, excellent customer service, and the tools and resources they want to make buying with you more efficient and convenient. One of those tools is an eCommerce site – an online...









