COVID-19 played a major role in fast-tracking eCommerce implementations in the B2B industry. While in-person sales came to an abrupt halt in 2020, demand for buying products didn’t skip a beat and online sales skyrocketed. Those without an eCommerce site lost revenue,...
Unilog’s annual EVOLVE conference gives our customers strategic ways to elevate their digital commerce game and maintain a market advantage. After hosting a virtual session in 2020, we had to postpone our 2021 conference due to COVID. But we’re happy to announce...
What’s the secret to increasing site traffic, conversions, and online revenue? It’s simple: know your site visitors and customers. Their online behavior and trends reveal if your site is serving their needs and performing the way it should for them – and, in turn, for...
Distributors are facing a number of challenges in today’s market: margins are becoming narrower, peers are being gobbled up by mergers and acquisitions, and manufacturers – frustrated by distributors’ slow adoption of eCommerce – are turning to third-party...
Looking for more opportunities to attract and engage with buyers? Grab their attention with online marketing content. Today’s B2B buyers seek out consumable content that not only helps them make informed purchasing decisions, it provides insight into your company,...
As a small to midmarket distributor, it can be tedious and even overwhelming to find the right eCommerce solution to fit your business needs. It’s understandable. You’re not a digital commerce expert; you’re a B2B professional whose specialty is the products you sell...
Everyone wants their eCommerce site to make them money. One way to do that is by attracting more customers to your site – and search engine optimization (SEO) can help. Yes, SEO can be complicated and, yes, it can be frustrating keeping up with changing trends,...
B2B buyers are raising their expectations of distributors based on their consumer shopping experiences and the technology that helps create those experiences. An online storefront is not enough for them; buyers want a more mature digital commerce offering with the...
As I reminisce about past ERP implementations, one continual struggle was cleaning up product data. ERP systems normally have a number of fields or attributes to categorize products. Usually these are simple, one-level categorization fields, as opposed to multi-level...
When the pandemic hit, it forced massive lockdowns and minimal in-person contact, causing serious challenges for businesses. One year later, we are slowly recuperating and building back our economy. Although COVID-19 remains a challenge, operationally, businesses have...