CX1 Platform

Choose next-gen connected product content and commerce capabilities that drive your growth in the digital marketplace.

eCommerce

Transform your business website into a revenue-generating asset.

PIM

Manage and share your product content across your digital footprint with one easy-to-use tool.

Product Content

Expand your product catalog with our library of over 10 million actively managed SKUs.

Connect

Meet our growing integration hub for seamless harmonization to your business systems.

Why Connected Content and Commerce?

Learn why hundreds of independent businesses partner with Unilog to help them sell more online.

Industries

Find your industry and learn how our purpose-built solutions can help you grow.

Plumbing

Offer your customers an online extension of your plumbing showroom.

PVF

Get more out of every transaction for your pipe, valves, and fittings (PVF) supplies.

HVAC & HVACR

Create a next-level eCommerce shopping experience purpose-built for HVAC and HVACR.

Industrial Supply

Provide an endless aisle of SKUs with an eCommerce experience built for industrial supply.

Safety & Sanitation

Deliver trustworthy product content for your safety and sanitation business.

Electrical

Give your eCommerce site the spark it needs with custom solutions for electrical sales.

Construction Materials

Share your construction product catalog across your sales channels with ease.

Farm & Ranch

Create new opportunities for growth with connected solutions built for farm and ranch suppliers.

Pharma & Medical

Tackle customer demands with up-to-date pharma and medical products at your fingertips.

Why Connected Content and Commerce?

It’s more than a set of tools – We work closely with industry experts to understand the unique challenges of scaling your online catalog.

Customers

Learn more about the types of businesses we serve.

Manufacturers

Create exceptional online shopping experiences for buyers – whether they are on your own site or your trading partners’ sites.

Wholesale Distribution

Transform how your business operates with a modern eCommerce platform built for B2B sales.

Retail/Showroom

Reach new customers with a digital extension of your in-store shopping experience.

Why Connected Content and Commerce?

We listen to our clients and continuously refine our products to help companies grow.

Resources

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Services and Support

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Why Connected Content and Commerce?

Knowledge is power – See how connected systems ensure that your online business is running smoothly.

About Us

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Leadership

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Why Unilog

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Partners & Membership

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Why Connected Content and Commerce?

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E-Catalogue Software – Opting for the Foremost Choice

Sep 11, 2013 | Blog, Product Content

As a shopper, turning over printed catalogues is tiring and cumbersome, isn’t it? But then, technology ensures that we don’t have to anymore with online catalogues. E-cataloguing is revolutionizing the eCommerce sphere; with organizations universally incorporating e-catalogues as part of their selling and marketing strategies.

But again, with a heap of options available on the e-catalogue software front, companies must be able to pick and choose the most optimal fit. How does one do that? Here are some points to ponder when contemplating an e-catalogue solution:

Of course, it must be easy to implement and easy to use and supple and resourceful enough to help customers find products quicker and in real-time and able to channelize customers to marketers, adding value to both sects in doing so.

Shoppers must be able to download product brochures and specification sheets from web links and have access to detailed information pages on items. They must be able to control the number of items that they see in one view to avoid clutter and segregate products by best match and price differentiators.

Options must be there to put items in a shopping cart for future references, have access to a recently viewed toolbar, make filtered searches with product drill downs and access to the closest marketer in the vicinity.

Sales and marketing should be supported with website branding with images, colors and descriptions, incorporated price descriptions, detailed information pages on items and product brochures and specification sheets.

There must be integration with ERP, MRP, CRM and SCM applications, security from encroachment and theft, data enrichment and cleansing options to erase obsolete data, and a supplier portal to have a real-time picture on the suppliers.

Ultimately, it must embrace web-enabled and cost-effective deployment technologies like the Cloud for ubiquitous presence due to the increasing mobility of customers.

If this checklist has all ticks marked in the right hand column, do not hesitate, buy immediately!

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