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APR Supply redesigned its Oasis Showrooms website with CX1 SPEX Builder, giving consumers an up-to-date browsing experience and driving a significant increase in showroom traffic and sales.

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APR Supply Increases Showroom Traffic with CX1 SPEX Builder logo

Industry

HVAC, Plumbing & Hydronics Distribution

Location

Pennsylvania and Delaware

Products used

CX1 SPEX Builder
Executive Summary

APR Supply Co., a family-owned HVAC, plumbing, and hydronics distributor, redesigned its Oasis Showrooms website (OasisShowroom.com) and adopted CX1 SPEX Builder so consumers can browse products and then schedule design consultations. The result was a professional, competitive site that increased showroom traffic and year-over-year sales.

A Research Site That Sent Shoppers Away

APR Supply Co. operates Oasis Showrooms, whose website, OasisShowroom.com, is a key resource for consumers researching kitchen and bathroom products before scheduling design consultations at one of nine Oasis Showrooms across Pennsylvania and Delaware.

However, APR was dissatisfied with the look and functionality of the site. The company wanted a fresh new website design that reflected its professionalism and commitment to providing top-notch customer service.

A Redesign Built Around the Appointment

APR partnered with Bravo Business Media (now Unilog) to redesign OasisShowroom.com. Because the site isn’t an e-commerce website, APR took advantage of CX1 SPEX Builder to market to consumers.

Under APR’s revised business model, consumers browse OasisShowroom.com and then contact a designer for an appointment to select the products they want. APR’s designers rely heavily on CX1 SPEX Builder to provide quotes that cover all of the major manufacturers.

More Showroom Traffic, Higher Revenue

The redesigned OasisShowroom.com gives APR a competitive advantage against big-box stores and has driven a significant increase in showroom traffic. Year-over-year sales revenues now exceed what the company saw in 2019 across all of its showrooms.

We absolutely have a competitive advantage with our new website. Consumers have lots of options when they’re shopping for kitchen and bath products, and we have an up-to-date website that can compete with the big-box stores.

Teri RogersVice President of Marketing, APR Supply Co.

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