Project Details
| CLIENT | B&P Lamp Supply |
|---|---|
| LOCATIONS | Physical showroom in McMinnville, Tennessee |
| INDUSTRY | Replacement Lighting Parts and Accessories |
| PROJECT | Upgraded eCommerce to provide more shopping options and custom experiences |
Strategy
For years, B&P Lamp Supply has provided high-quality lighting parts to industry professionals. However, as online shopping grew, they realized their website needed an upgrade. Their old site made it difficult for customers to find products, compare options, and complete purchases quickly.
To solve this, B&P Lamp Supply partnered with Unilog to create a better eCommerce experience. They added smart search tools, improved product organization, and introduced real-time pricing. As a result, customers could now shop faster and more easily. Reflecting on the transformation, Laura Gheesling of B&P Lamp Supply shared, “We wanted to upgrade our site and give customers more ways to shop. Unilog helped us do just that.”
Solution
To see how Unilog helped B&P Lamp Supply enhance their eCommerce experience and drive customer engagement, download the case study and learn more!