B&P Lamp Supply, a replacement lighting parts distributor, overhauled its B2B site with CX1 CIMM2, adding better content and shopping tools and activating over 1,300 user accounts in two months.
B&P Lamp Supply, a wholesale distributor of replacement lighting parts and accessories in McMinnville, Tennessee, overhauled its B2B eCommerce site by adopting Unilog’s CX1 CIMM2 platform. Normalized product content, a proper taxonomy, and convenient shopping tools delivered a more positive customer experience, driving over 1,300 new user accounts in the first two months and growing order volume.
B&P Lamp Supply wanted to overhaul their existing B2B eCommerce site to create more shopping options and a more positive user experience for their diverse customer base of industry professionals. The replacement lighting parts and accessories supplier also looked to provide better online product content to drive more traffic and increase buyer trust.
To enhance their digital commerce sales channel, the lighting distributor partnered with Unilog and implemented several key solutions:
Normalized B&P Lamp’s existing product content and leveraged a proper taxonomy to create a better online shopping experience for their wholesale customers.
Adopted CX1 CIMM2, Unilog’s feature-rich eCommerce platform, which powers a fully transactional site with real-time pricing and availability.
Introduced tools like a smart search box and faceted navigation menu, and added flexible shipping options at checkout.
With new shopping tools and better content, B&P Lamp’s eCommerce site is already delivering strong results.
Customers benefit from better product content, easier navigation, real-time pricing & availability, and flexible shipping and delivery options.
Within the first two months of launch, B&P Lamp activated over 1,300 user accounts.
Order volume continues to grow as customers become accustomed to the new site and realize its perks.
We wanted to do an overall upgrade of our site but also needed more shopping options for a more positive customer experience. Unilog helped us deliver just that.
Book a demo and we’ll show you how distributors, manufacturers, and specialty retailers turn product content into growth.
