Customer Case Study

Beyond the Showroom Floor

Carolina Plumbing Supply built a product-centric website and adopted CX1 SPEX Builder to keep shoppers on-site, boost end-user engagement, and help sales reps across its eleven branches.

Request a Demo Read the Story

Industry

Plumbing Supply Distribution

Location

Raleigh, NC

Products used

CX1 SPEX Builder

Executive Summary

Carolina Plumbing Supply, a family-owned distributor serving residential, commercial, industrial, and agricultural customers around Raleigh, North Carolina, replaced its underperforming website with a product-centric site and CX1 SPEX Builder. The new tools keep shoppers engaged on-site, present clear product information for informed decisions, and help sales reps across all eleven branches work faster.

A Website That Fell Short

For more than twenty-five years, Carolina Plumbing Supply has provided plumbing products and services to residential, commercial, industrial, and agricultural customers around Raleigh, North Carolina. To meet its customers’ expectations, the company needed to improve its website.

The old site sent shoppers to an external link when they wanted to shop for a fixture, which was confusing and drove them away. Because most shoppers are the fixtures’ end users, the website needed to present products clearly. Showroom Manager Emily Fair also wanted to help sales reps across all eleven branches, and the company’s existing specification-building tools didn’t fit its needs.

A Product-Centric Site with Real Inventory

Bravo Business Media (now Unilog) recommended its eCommerce website design services along with CX1 SPEX Builder, a simple-to-use tool that helps buyers make quick, accurate product decisions.

The new product-centric website presents end users with inventory and product information — including images, descriptions, colors and finishes, pricing, availability, and specifications — so they can make informed purchasing decisions. Emily and her team use CX1 SPEX Builder to create product selection and presentation documents that are always up to date.

More Reach, More Engagement

Improved ability to reach customers

The new website helps serve customers at branches where the company doesn’t have a showroom.

Increased end-user engagement

The company has seen an upswing in customers searching for products on the new website.

Enhanced efficiency

Building the website and using CX1 SPEX Builder has been a seamless experience that lets the team do much more in less time.

Creating the website and using CX1 SPEX Builder has been a seamless experience that has enhanced our efficiency. We can do so much more in less time.

Emily FairShowroom Manager, Carolina Plumbing Supply