A full-service HVAC distributor integrated CartStack with its CX1 Platform eCommerce site and recovered over $1 million in abandoned-cart revenue in six months, with conversion rates above 15%.
A full-service HVAC distributor with multiple East Coast locations wanted a better way to recover abandoned carts on its Unilog CX1 Platform eCommerce site. By integrating the CartStack cart abandonment tool, the distributor recovered over $1 million in revenue in just six months, with online conversion rates averaging just over 15% and email open rates consistently over 70%.
One of Unilog’s CX1 Platform customers — a full-service HVAC distributor with multiple East Coast locations — wanted a more efficient, effective way to target customers with abandoned carts and convert them into orders. The distributor’s marketing team built manual email campaigns to encourage customers to complete their transactions, but they couldn’t capture any metrics to determine whether they were actually recovering revenue.
The distributor brought its challenge to Unilog, who suggested a cart abandonment campaign tool that integrates with the CX1 Platform. CartStack identifies abandoned carts, then triggers an email reminding the customer about their cart and listing its items; the customer can click through to view the cart and check out. Completed orders are recorded on the distributor’s CX1 Platform site and sent to CartStack as recovered revenue, with every behavior, interaction, and sale tracked in real time.
Within days of subscribing, Unilog and CartStack integrated their systems so the distributor could build campaigns. Using CartStack’s intuitive interface, the marketing team easily created emails from prebuilt drag-and-drop templates customized with their logo and brand colors.
CartStack’s visual dashboard and easy-to-read reports let the marketing team monitor campaign performance. In just six months, the distributor recovered over $1 million in revenue that might otherwise have been lost. Online conversion rates averaged just over 15%, and email open rates were consistently over 70%.
Conversion rates for the HVAC distributor average more than 15%.
Engaging campaigns prompted more customers to return to the site and complete their sale.
CartStack is a clear differentiator, as none of the distributor’s competitors has this technology.
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