Crescent Baths & Kitchens

Problem

With 3 locations and 24 employees on staff in western and central Pennsylvania, Crescent Baths & Kitchens has been serving its customers for over 65 years. One of its owners, Emil Neufeld, says “over the years we’ve changed from a plumbing supply business to 100% kitchen and bath showrooms.”

The evolution of Crescent Baths & Kitchens’ online presence started with a home-built website, fondly called the “bookcase,” essentially an online brochure of their essential who/what/where, with links to manufacturer catalogs of the lines they carried. In a rapidly changing retail environment, they found this helpful but insufficient in improving sales.

Then, they took a leap and signed up for an entry-level online catalog website with a company that provided the basics for Crescent Baths & Kitchens’ lines and individual products. However, they found it didn’t give them access to the whole catalog and the product data was limited. Emil says, “I had to do all the pricing myself, which was labor intensive, and the result was low quality. Pricing changes more frequently than ever now, so I was performing this task often.” With his former platform, customers still needed the pile of catalogs to make their selections in the showrooms, and they couldn’t save items to a shopping or wish list. The end result was less than ideal, so Emil began looking for an alternative.

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