Customer Case Study

A Website That Sells the Showroom

European Kitchen & Bath replaced ineffective ads with a product-centric showroom website built on CX1 SPEX Builder, keeping visitors shopping and giving its salesforce a measurable sales tool.

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Industry

Kitchen & Bath Showroom

Location

Florida

Products used

CX1 Showroom CX1 SPEX Builder

Executive Summary

After traditional print and TV advertising failed to bring in customers, Florida’s European Kitchen & Bath partnered with Bravo Business Media to build a product-centric showroom website using CX1 SPEX Builder. The site keeps visitors on-site with a wishlist feature, updates prices automatically as manufacturers change them, and gives the salesforce tools to track visitor behavior and turn quotes into measurable sales.

Advertising That Didn’t Bring Customers In

European Kitchen & Bath (EKB) originated in South Florida selling discontinued Blanco and Franke sinks and faucets, and has grown to sell a wide range of current kitchen and bathroom fixtures and accessories across its two 3,000-square-foot showrooms.

EKB tried to grow with a traditional marketing campaign—a digital billboard plus newspaper and television ads—but the channels were not effective. “People coming into our showrooms didn’t say that they came in because they saw our ads,” said owner Jon Campion. The company’s existing website compounded the problem by sending visitors to manufacturers’ websites whenever they clicked a product listing. “We were actually directing traffic away from our site,” said Jon. “That wasn’t smart at all.”

A Product-Centric Site Built Around the Wishlist

Bravo Business Media built EKB an entirely new, product-centric showroom website using CX1 SPEX Builder, the industry’s most complete and easy-to-use product selection and presentation tool for plumbing showrooms.

A key feature is the wishlist: instead of following a link to a manufacturer’s website, visitors stay on EKB’s site as they search and add products to a wishlist that the salesforce uses to guide purchase decisions. New product information and prices update automatically when manufacturers change them, replacing the Excel spreadsheets EKB used to maintain. Integrated sales tools let the salesforce track visitor behavior, build accurate quotes from wishlists, and measure how many quotes turn into sales.

Visitors Who Stay and Shop

EKB gained a measurable, interactive sales tool along with several operational improvements:

Efficient use of marketing dollars

The interactive website keeps visitors shopping instead of leaving to browse manufacturers’ websites.

Responsive customer service

Jon rates Bravo’s customer service as excellent, confirming receipt and resolution of every service request.

Better email service

As part of the transformation, Bravo transitioned all of EKB’s email accounts to a Microsoft Outlook email system.

Thanks to our powerful new website, we are more responsive to our customers. We can give them prices and specs instantly instead of emailing them later. Bravo has given us a solid sales tool.

Jon CampionOwner, European Kitchen & Bath