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Customer Case Study

An Online Showroom in 30 Days

GLS Supply launched a custom-branded online showroom with CX1 Showroom and CX1 SPEX Builder, expanding its reach beyond Huntsville and increasing sales.

How GLS Supply Expanded Their Reach with CX1 Showroom logo

Industry

Plumbing supplies & fixtures

Location

Huntsville, AL
Executive Summary

GLS Supply needed a more user-friendly system for its kitchen and bath showrooms. With CX1 Showroom and CX1 SPEX Builder, they launched an online showroom in just 30 days, expanded their customer base through organic online discovery, and increased sales.

A Showroom Process Ready for an Upgrade

GLS Supply needed a more user-friendly system for their kitchen and bath showrooms—one that could make shopping easier for customers and streamline the entire sales process for staff.

Their newly hired Showroom Director, Michelle Jackson, brought a solution to the table: Unilog’s CX1 Showroom. Having used it successfully at a previous job, she was confident it would elevate GLS Supply’s brand and service.

GLS Supply — CX1 storefront on the web

Two Tools, Live in a Month

Working with Unilog, GLS Supply got their website live in just 30 days using two integrated tools:

CX1 Showroom

A custom-branded online space showcasing products beautifully, mirroring the in-store experience.

CX1 SPEX Builder

A product selection and presentation tool that integrates directly with CX1 Showroom, allowing staff to easily create branded, professional quotes.

Customers browse the online showroom and build a wish list of the products they’d like for their project. The GLS team then uses CX1 SPEX Builder to generate a polished, image-driven “picture book” quote—complete with product images, specs, pricing, and room assignments.

GLS Supply — CX1 storefront on the web

Found Far Beyond Huntsville

Staff members love the new system. It’s more professional, easier to use, and packed with details that keep GLS Supply competitive—reaching shoppers both locally and far beyond Huntsville, Alabama.

Expanded customer base

through organic online discovery.

Increased sales

as more shoppers find GLS Supply when searching for kitchen and bath products online.

Improved internal efficiency

and a more polished customer-facing experience.

GLS Supply — photo

One of the biggest benefits for the customer is that our CX1 Showroom site lets them share their selections with everyone on their job. They can view their wish list, see product specs, and know exactly where each item goes. It takes the guesswork out of their project.

Michelle JacksonShowroom Director, GLS Supply

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