Customer Case Study

Bigger Orders, Faster Growth

Marks Supply, an Ontario plumbing, PVF, and HVAC wholesaler, launched an ERP-integrated site on CX1 CIMM2 and saw eCommerce orders average 25% higher than other orders.

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Industry

Plumbing, HVAC

Location

Ontario, Canada

Products used

CX1 CIMM2

Executive Summary

Marks Supply, a privately owned wholesale distributor of plumbing, PVF, hydronics, and HVAC products in Ontario, Canada, moved beyond a static homegrown website under pressure from its field sales teams. It chose Unilog’s CX1 CIMM2 platform for its integrated content and product management and standout data enrichment. Even in the site’s first year, eCommerce sales are climbing faster than the brick-and-mortar business, with average eCommerce order value running 25% higher than other orders.

25%higher average eCommerce order value

HighereCommerce sales growth rate than in-store

A Static Site Under Pressure

Two years ago, Marks Supply, a privately owned wholesale distributor of plumbing, P.V.F., hydronics, and HVAC products, began building an eCommerce presence. Primarily a brick-and-mortar operation, the company was feeling pressure from sales representatives and branch managers in the field who saw an urgent need to expand to the web.

With only a static, homegrown website in place, Marks Supply knew little about what to look for in an eCommerce partner, except that the platform would need to be compatible with its current Enterprise Resource Planning (ERP) system. By random chance, an email from a purchasing manager about Unilog’s CX1 CIMM2 platform arrived at the perfect time and sparked the company’s interest.

Content and Commerce, In One Platform

While evaluating other platforms, Marks Supply noticed a shared weakness among other providers: despite large customer bases, they didn’t offer the integrated content management or product management systems that come with CX1 CIMM2. Unilog also stood out for its years of experience in data enrichment.

The most beneficial aspect of CX1 CIMM2 has been its ability to seamlessly integrate with the ERP system. That integration, coupled with a powerful site search, gave Marks Supply exactly what it needed to succeed with eCommerce, showing real-time product availability online and easily adding users to the system. As Manager of Systems/IT Grant Movold noted, Unilog’s data enrichment was exactly as advertised, with quality and quantity that exceeded expectations.

25% Higher Order Values

Although the site hasn’t been live a year, Marks Supply is in a growth stage with numbers increasing across the board. The rate of growth in its brick-and-mortar locations is rising, and its eCommerce sales are climbing at an even higher rate. The average eCommerce order value is 25% higher than other orders, results in the growth stage that were unexpected and left the company very satisfied with its choice of CX1 CIMM2.

25%higher average eCommerce order value

HighereCommerce sales growth rate than in-store

They (Unilog) told us they were good at data enrichment and a differentiator and, in fact, it was exactly as advertised – even better than we had hoped. The quality and quantity of their work exceeded our expectations. This made us very happy with our choice to go with Unilog.

Grant MovoldManager of Systems/IT, Marks Supply

Bigger Orders, Faster Growth

A Static Site Under Pressure

Content and Commerce, In One Platform

25% Higher Order Values

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