Customer Case Study

50% More Sales, Room by Room

An Arcadia kitchen and bath showroom scaled from one or two major remodels a quarter to one or two a week and grew sales 50% with CX1 Showroom and CX1 SPEX Builder.

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Industry

Decorative Showroom

Location

Arcadia, CA

Products used

CX1 Showroom CX1 SPEX Builder QR Code Add-On

Executive Summary

Million Décor Design, a kitchen and bath showroom in Arcadia, California, was building complex, multi-room remodel quotes by hand in Excel, slow to update and hard to hand off between consultants. After implementing CX1 Showroom, CX1 SPEX Builder, and a QR Code Add-On in 2020, the team organizes selections by room, builds proposals faster, and maintains continuity across staff. Major-project capacity rose from one or two per quarter to one or two per week, and sales increased 50%.

50%increase in sales

1-2/weekmajor remodel projects, up from 1-2 per quarter

Higheraverage order volume

Multi-Room Remodels, Quoted in Excel

Million Décor Design is a kitchen and bath showroom in Arcadia, California, serving homeowners, contractors, and customers planning everything from single-room updates to full-house and multi-room remodels. Many consultations require the team to package dozens of selections across multiple spaces, label and organize them by room, and keep projects moving as customers refine decisions over time.

They tried a platform designed for lighting showrooms and briefly tried an eCommerce platform built for B2C businesses, but neither supported their level of product organization, customer collaboration, or their desire to grow their catalog. Internally, quotes were built manually in Excel, line by line, with staff typing product information and pasting images, an approach that was time-consuming, hard to update, and difficult to manage when projects changed or a different sales consultant needed to step in.

As customer demand increased during the COVID shutdown, the store manager determined the team needed a better way to organize selections, build proposals, and maintain continuity across customer work without adding more manual effort.

Finished home entryway with an arched wood door, glass pendant lighting, and a styled console table

Selections Organized by Room

In 2020, Million Décor Design reached out to the Unilog team and implemented CX1 Showroom and CX1 SPEX Builder to modernize the customer experience and create a more scalable workflow for showroom staff.

Organized selections by room

With about 80% of customers coming into the showroom, staff create a project and organize selections by room, using the CX1 Showroom website to browse additional products together, and customers can revisit their digital projects at home to keep collaborating.

Faster proposals and better continuity with CX1 SPEX Builder

For the 20% of customers who call in, the team sends proposals digitally and can collect payment through a payment link. Stored quotes and projects make it easy to locate prior work, reuse quotes, and pick up where a colleague left off when a different salesperson takes the call.

QR codes support in-showroom shopping

QR codes on in-store items let customers scan products from their phones and add them directly to their project wish list, reducing friction during consultations.

Built-in capability to sell online

The CX1 Showroom website also supports online shopping for stand-alone purchases like toilets and lighting fixtures, helping the team extend reach beyond the local showroom market.

Content support as the showroom expanded

As Million Décor Design grew beyond its initial plumbing offering into lighting and appliances, Unilog helped source the product content needed to display new brands without building and maintaining it manually.

Laptop screen showing a CX1 Showroom product listing with faucet photos, specs, and pricing

From Quarterly to Weekly Remodels

After implementing CX1 Showroom and CX1 SPEX Builder, Million Décor Design streamlined how projects are built, quoted, and managed across the team, creating greater capacity for large remodels, stronger sales, and a more organized experience for customers.

Increased project capacity for large remodels

Larger full-house and multi-room projects that once took weeks to pull together limited the team to one or two major projects per quarter; today they estimate one or two per week.

Sales increased by 50%

compared with the period before the tools were in place, credited to a smoother workflow that supports more active customers at once and keeps decisions moving.

Higher average order volume,

as room-organized selections and product visuals help customers confirm what they need across the full project and finalize a larger set of items in a single order.

A better experience for customers and staff

Customers revisit wish lists at home, and staff quickly locate past projects, reuse quotes, and maintain continuity even when a different consultant supports the customer, reducing rework and saving time.