Project Details
| CLIENT | Porter Pipe & Supply |
|---|---|
| LOCATION | Great Lakes Region |
| INDUSTRY | Plumbing, PVF, HVACR |
| PROJECT | Modernize business systems and eCommerce |
Customer Case Study
Porter Pipe & Supply Customer Snapshot
Porter Pipe & Supply partnered with Unilog to transform their eCommerce capabilities with the CX1 CIMM2 platform. By modernizing their systems, they expanded their brand presence, improved customer onboarding with a fully automated registration process, and significantly grew online sales—nearly 50% of which now come from new registrations
Executive Summary
Porter Pipe & Supply partnered with Unilog to transform their eCommerce capabilities with the CX1 CIMM2 platform. By modernizing their systems, they expanded their brand presence, improved customer onboarding with a fully automated registration process, and significantly grew online sales—nearly 50% of which now come from new registrations
Overview
Porter Pipe & Supply partnered with Unilog to transform their eCommerce capabilities with the CX1 CIMM2 platform. By modernizing their systems, they expanded their brand presence, improved customer onboarding with a fully automated registration process, and significantly grew online sales—nearly 50% of which now come from new registrations.
Piping up for Success
How Porter Pipe & Supply Transformed Their eCommerce Journey
Customer Snapshot
| COMPANY: | Porter Pipe & Supply |
|---|---|
| INDUSTRY | Wholesale supplier of plumbing supplies, pipe, valves, fittings, HVACR equipment, and industrial/mechanical products |
| CUSTOMER BASE | Professional trade businesses, expanded to non-local customers |
| LOCATIONS | Six locations across the Great Lakes region |
| ONLINE PROJECT | Modernize business systems and eCommerce capabilities |
The Challenge
Porter Pipe’s outdated ERP system hindered their ability to offer a full-service eCommerce experience. With limited online functionality, they struggled to meet the demands of a growing customer base. To address this, they brought on Michael Slaboszewski to lead the transition to a more robust and future-ready digital commerce solution.
The Solution
Porter Pipe chose Unilog’s CX1 CIMM2 platform to provide a feature-rich digital commerce offering. According to Slaboszewski, their decision was influenced not only by Unilog’s technology, but also by their cultural alignment and dedication to customer partnerships. The distributor’s eCommerce site now delivers a seamless user experience with self-service tools, personalized content, and online resources.
HOW IT WORKS
- Customers access a modern eCommerce platform with an intuitive registration process.
- New COD accounts integrate directly into Porter Pipe’s ERP system for smooth onboarding.
- The platform enables self-service and personalized experiences, supporting both local and national markets.
The Results
Porter Pipe achieved transformative growth with their new eCommerce capabilities:
INCREASED REACH
An expanded brand presence has pushed their products to national markets.
IMPROVED EFFICIENCY
Automated registration has significantly increased new account sign-ups, now accounting for nearly 50% of online sales.
ENHANCED CUSTOMER EXPERIENCE
Simplified processes and self-service tools have attracted a broader customer base.
In Their Own Words
“If we win, Unilog wins. And if Unilog wins, we get to take advantage of that, too, with the new technologies and advances they develop for the platform. It all runs down our pipeline and everyone benefits from the partnership.”
— Michael Slaboszewski
See What the CX1 Platform Can Do for Your Business
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