Customer Case Study

A Website Customers Actually Use

Porter Pipe & Supply, a PVF and HVACR wholesaler serving Illinois and Indiana, replaced its outdated online store with a full-featured Unilog B2B eCommerce site.

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Industry

PVF and HVACR Wholesaler

Location

Illinois & Indiana

Products used

Executive Summary

Porter Pipe & Supply, a PVF and HVACR wholesaler serving Illinois and Indiana, replaced an outdated, rarely used online store with an intuitive, full-featured Unilog B2B eCommerce site, a tool built for its customers, internal team, and vendors alike.

Partnership with Purpose, Held Back by an Old Site

Porter Pipe & Supply is a B2B wholesale supplier of commercial plumbing supplies, pipe, valves and fittings, HVACR equipment, and industrial and mechanical products. Its tagline, Partnership with Purpose, reflects a full-service approach to every customer and supplier.

Although the company was proactive about customer service, its online store was badly outdated with very basic functionality, so customers rarely used it. eCommerce Specialist Michael Slaboszewski wanted to completely revamp the eCommerce system with an intuitive, user-friendly website, a tool for customers, the internal team, and vendors alike. After researching providers and attending several demos, he found Unilog to be the clear frontrunner.

A Full-Featured Site Built for B2B

Unilog builds award-winning B2B eCommerce websites designed to transform the customer experience, from predictive site search and product content to customer-specific pricing and self-service features.

Porter’s new full-featured site includes updated workflows and an optimized ordering process that add convenience and efficiency for customers. The wholesaler’s digital roadmap continues to grow, with plans to add more product content, refine the taxonomy to better fit industry needs, and integrate a chat tool and mobile app, all in partnership with Unilog.

A Visual Upgrade, and a Working Sales Channel

Porter’s partnership with Unilog produced immediate improvements:

Revamped website

The new eCommerce site blends seamlessly with Porter’s existing static pages, delivering an important visual upgrade.

Marketing assistance

The Unilog team works with Porter to generate content for marketing the new site.

Increased customer engagement

The site is more than a sales channel; it’s a tool customers use to learn about Porter’s products and services without having to call.

There is a strong partnership between Porter Pipe & Supply and Unilog that ultimately benefits our customers and vendors.

Michael SlaboszewskieCommerce Specialist, Porter Pipe & Supply