Project Details
| CLIENT | Shearer Supply |
|---|---|
| LOCATION | Farmers Branch, TX |
| INDUSTRY | HVAC Wholesale Distribution |
| PROJECT | Digital Commerce and Product Content |
Strategy
Shearer Supply has made great service its top commitment since the company was started in 1983 by Wayne Shearer. That service extends throughout their business – from a strong line of HVAC products for both wholesale dealers and residential and light commercial contractors, to dealer marketing and advertising programs, extensive contractor training, and dedicated customer support for all. As a result, Shearer Supply has gained a reputation for providing all the services that any size contractor needs to grow his or her business.
To bring more value and efficiency to their customers, Shearer Supply entered the digital side of general HVAC distribution in 2017, partnering with Unilog to create their first eCommerce website. AJ Brenner, eCommerce and Marketing Manager at Shearer Supply, admitted the HVAC distributor’s digital transformation was about five to 10 years behind most of the B2C trends, but they knew it was needed to help push their industry to a new segment. “When we implemented our eCommerce site with Unilog, we were kind of playing catch up [with the B2C marketplace]. We realized it would create a slight shift in how our staff and customers did business, but we also saw the value it would provide,” explained Brenner.
Solution
To discover how Unilog helped solve Shearer Supply’s eCommerce and product content challenges, download the case study and learn more!