A Niche Business on the Wrong Platform
In business for over 20 years, Specialty Hardware + Plumbing captures a niche in modern, minimal design for luxury bathroom and kitchen fixtures and hardware. Its assisted sales process requires producing detailed project information for architects, interior designers, and developers.
The company previously subscribed to Specbooks, but the platform could not perform to the level the business needed. President Jason Crystal noted that Specbooks was chosen originally because it was cheap, that communication was very poor, and that the team would wait days or even weeks for a response.



