Customer Case Study

Presentations in Minutes, Not Hours

Visual Comfort, a national decorative lighting manufacturer, replaced an aging system with CX1 SPEX Builder to produce customized, professional sales presentations in under five minutes.

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Industry

Decorative Lighting Manufacturing

Location

Skokie, IL and Houston, TX

Products used

CX1 SPEX Builder

Executive Summary

Visual Comfort, a national manufacturer of decorative lighting that sells through independent electrical distributors and retail showrooms, needed a modern way for its sales representatives to quickly produce customized product presentations. With CX1 SPEX Builder, the team now creates professional, image-rich presentations and closeout brochures in less than five minutes, complete with country-specific pricing for the US and Canada.

Under 5 minto create a professional presentation, down from hours

Hours of Work Behind Every Presentation

For more than thirty years, Visual Comfort has been a national manufacturer of decorative lighting products for designers and builders, distributing through a wide network of independent electrical distributors and retail showrooms. A key part of its business serves the residential construction industry, where representatives rely on product sales presentations.

The system Visual Comfort used to create those presentations was showing its age, and the IT department did not know how to update or enhance it. That left the company searching for a modern solution to grow efficiency and professionalize its presentations.

One Tool for Two Markets

Visual Comfort adopted CX1 SPEX Builder, a simple-to-use tool that helps buyers make quick, accurate product decisions and lets businesses create professional product brochures and quotes.

Because Visual Comfort operates in both the US and Canada with different pricing levels for each country, the tool was customized to handle country-specific pricing. Sales representatives use CX1 SPEX Builder to deliver presentations directly to customers, and the internal team uses it to build sales brochures for closeout specials.

Under Five Minutes, Start to Finish

CX1 SPEX Builder delivered clear benefits for Visual Comfort:

Time saved

Instead of taking a few hours in Microsoft Word or PowerPoint, the team now produces a presentation in less than five minutes.

White-glove customer service

The Unilog team was highly responsive and customized the tool to meet Visual Comfort’s unique needs.

Consistent presentations

Every presentation and brochure promotes Visual Comfort’s brand image and professionalism.

Under 5 minto create a professional presentation, down from hours

I would recommend CX1 SPEX Builder. It has a lot more functionality than we use, and that makes it a great tool for other companies that do what we do.

Beth Miller DaltonDirector of Sales Operations, Visual Comfort