Turtle & Hughes
Project Details CLIENT Turtle & Hughes LOCATION Linden, New Jersey INDUSTRY Industrial, Construction, Commercial, Electrical Contracting, Export, and Utility Markets PROJECT Business Digitization PROBLEM Not long ago,…
How to Improve the B2B Wholesale Buyer Experience
Buyer experience has been a B2C term until recently – now customer-centric marketing tactics and strategies are gradually making their way into the B2B world.…
Displaying Pricing on Your Website: How Transparent Should You Be?
Thanks to the Internet, people have developed an increasing desire for information. Particularly for consumers, the information superhighway has made it easier to gather information…
Can a Small Distributor Justify an Online Store?
Are customers asking for a more convenient way to shop with you? If so, you’re not alone. With a younger demographic entering the B2B job…
7 Steps to Building Better Customer Relationships Online
The Internet continues to become a more integral part of our daily life. It helps us find products and services, voice our opinions and provide…
Make Your Site a One-Stop Shop
In order to compete in the marketplace, distributors need to expand their site into a place where people can see relevant results from onsite…
Case Study: Mayer Electric Supply
As Mayer’s business grew and evolved, the distributor realized so should their online offerings. That’s when they decided to upgrade to the latest CIMM2 eCommerce platform. With CIMM2 their site upgrade and redesign became a game-changer for the company.
Unilog Q&A: Clarifying Digital Commerce Lingo
eCommerce technology can be a bit overwhelming. With new software, tools and terminology created every day, it’s hard to keep on top of it all…
Sophisticated Search Tools
Anyone can have a search bar on a website, but sites with sophisticated search capabilities offer more targeted, relevant search results for buyers, which lead…
Is Your Site in Need of a Makeover? (Part 2)
Website functionality and design are key factors in attracting, engaging and converting site visitors to buyers. In this second installment, we discuss must-haves for smooth…