Cool Feature: Visual Parts Identifier
Finding a specific replacement part for a product can be a tedious, often painstaking process for both buyers and sellers. Some multi-component systems and large…
Bay Fastening Systems
Bay Fastening Systems : Learnings and recommendations from a successful omnichannel distributor on their digital journey
Gear Up for Voice-Enabled Demands from B2B Buyers
In today’s advanced digital world, voice recognition and search technology speaks volumes – literally. Voice-enabled virtual assistants like Siri, Google Home, and Amazon Echo have become…
Adopt a Lifecycle Marketing Strategy to Attract and Retain Customers
Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers…
Segment Your Customers to Attract More Online Buyers
In the wholesale distribution marketplace, B2B buyer needs are as diverse as their business roles. They shop different ways, purchase different ways, and want varying…
BOPIS is Helping Distributors Compete with Amazon and Big Box Retailers
In what looks to be an anti-Amazon strategy, a growing number of Big Box retailers are now offering a buy online, pick up in store…
Cool Feature: Customer Part Number
One of the most popular eCommerce features of the Unilog platform (according to our customers) is the Customer Part Number field. When an individual from one…
Turtle & Hughes
With the new buyer demands and a changing customer base, Turtle & Hughes chose Unilog to provide the engine for their eCommerce site.
How to Improve the B2B Wholesale Buyer Experience
Buyer experience has been a B2C term until recently – now customer-centric marketing tactics and strategies are gradually making their way into the B2B world.…
Displaying Pricing on Your Website: How Transparent Should You Be?
Thanks to the Internet, people have developed an increasing desire for information. Particularly for consumers, the information superhighway has made it easier to gather information…