Size doesn’t matter when it comes to strategic planning. Whether you’re a small, independent distributor, a mid-sized business, or a large wholesale competitor, a well-thought-out business strategy is critical to long-term success. Equally important are the...
Customer Experience
5 Marketing Strategies to Promote Kitchen and Bath Showrooms
The National Kitchen + Bath Association (NKBA) recently published its 2024 Kitchen and Bath Market Outlook Report and while they predict slight declines in residential remodeling and new construction spending (2% and 4%, respectively), they suggest the demand to spend...
B2B Distributors: Take a Customer-Centric Approach and Get to Know Your Customers
When it comes to B2B distribution, understanding your customers is not just a good practice—it's a fundamental necessity. With today’s fierce competition and changing buyer expectations, distributors must make sure everything they do revolves around the customer if...
5 eCommerce Efficiency Tools B2B Buyers Want
The B2B marketplace is evolving its customer-centric sales approach to meet changing customer expectations and needs. In the past, the customer experience involved personal interactions, printed product catalogs, and phone orders; today, B2B buyers are looking for a...
3 Trends Driving the B2B Marketplace – Part 3 of 3
If you’ve been following our blog series, you’ve learned how B2B companies are taking proactive measures to remain competitive and relevant. These trends have become winning strategies even small to midmarket distributors can employ and yield positive results. Unilog,...
3 Trends Driving the B2B Marketplace – Part 2 of 3
Emerging competition and marketplace disruptors are forcing distributors to integrate new strategies to help defend their turf and remain relevant. As a result, we see three trends gaining momentum in the wholesale distribution industry this year. Our initial blog...
Cool Feature: Instant Messaging Channel for Customers
Businesses are searching for additional ways to serve customers as they continue to operate with less resources and limited in-person contact brought on by the pandemic. Some have implemented a feature-rich eCommerce site with pickup and delivery options to...
What is Headless Commerce, and How Does it Work for B2B?
If you’re a wholesale distributor, manufacturer, or specialty hardgoods retailer, you must be flexible and agile if you want to keep up with buyer expectations. But, to do that, your business systems must have the same latitude. The sophisticated needs of the B2B...
Comparison of Chatbots for B2B eCommerce Sites
Pros and cons of 5 chatbot platforms that can talk up your business Thinking about integrating a chatbot into your B2B eCommerce site? Check out our reviews of these five popular chatbot platforms, along with the pros and cons of each: HubSpot LiveChat/ChatBot for...
What is a Digital Branch for Wholesale Distributors?
You run a successful wholesale business dedicated to providing quality products and personalized service to your customers. You most likely have multiple branch locations, tens of thousands of items, and a team of experienced sales staff to assist buyers who call and...