Segment Your Customers to Attract More Online Buyers
In the wholesale distribution marketplace, B2B buyer needs are as diverse as their business roles. They shop different ways, purchase different ways, and want varying…
BOPIS is Helping Distributors Compete with Amazon and Big Box Retailers
In what looks to be an anti-Amazon strategy, a growing number of Big Box retailers are now offering a buy online, pick up in store…
Cool Feature: Customer Part Number
One of the most popular eCommerce features of the Unilog platform (according to our customers) is the Customer Part Number field. When an individual from one…
Turtle & Hughes
With the new buyer demands and a changing customer base, Turtle & Hughes chose Unilog to provide the engine for their eCommerce site.
How to Improve the B2B Wholesale Buyer Experience
Buyer experience has been a B2C term until recently – now customer-centric marketing tactics and strategies are gradually making their way into the B2B world.…
Displaying Pricing on Your Website: How Transparent Should You Be?
Thanks to the Internet, people have developed an increasing desire for information. Particularly for consumers, the information superhighway has made it easier to gather information…
Can a Small Distributor Justify an Online Store?
Are customers asking for a more convenient way to shop with you? If so, you’re not alone. With a younger demographic entering the B2B job…
7 Steps to Building Better Customer Relationships Online
The Internet continues to become a more integral part of our daily life. It helps us find products and services, voice our opinions and provide…
Make Your Site a One-Stop Shop
In order to compete in the marketplace, distributors need to expand their site into a place where people can see relevant results from onsite…
Mayer Electric Supply
As Mayer’s business grew and evolved, the distributor realized so should their online offerings. That’s when they decided to upgrade to the latest CIMM2 eCommerce platform. With CIMM2 their site upgrade and redesign became a game-changer for the company.