Looking to significantly boost your business’s revenue and customer satisfaction? Create a frictionless customer experience by minimizing obstacles and making the purchasing process as smooth as possible. According to Saleforce’s State of the Connected...
Customer Lifecycle
Use Your eCommerce Platform to Manage the Customer Lifecycle
You’ve built your business around the needs of your customers. You offer great products, excellent customer service, and the tools and resources they want to make buying with you more efficient and convenient. One of those tools is an eCommerce site – an online...
Adopt a Lifecycle Marketing Strategy to Attract and Retain Customers
Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike the outdated sales funnel which focuses on new...
Keep the Wheels of Your Customer Lifecycle in Motion
In the B2B world, customer loyalty is the cornerstone of a successful company. That’s why the customer lifecycle was developed to help businesses stay focused on their customers at every touch-point – from the first time buyers learn about your company, to when they...