Adam Cusumano kicks off our Leadership series by showing how honesty, attention to detail, and real customer listening spark smarter B2B eCommerce.
Building for the Customer: The Art and Science of Product Management in B2B eCommerce
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Distributors
Future-Proof Your Business with eCommerce
Distributors are facing growing pressure from shifting buyer expectations, supply chain disruptions, and rising costs. Learn how a smart eCommerce strategy can help you streamline operations, boost sales, and build a future-proof business.
Top B2B Product Distribution Technology Strategies
Competing with giants like Amazon? B2B tech makes it possible. With eCommerce, rich product content, and smart integrations, mid-sized distributors can thrive. Just ask ARG Industrial—their digital upgrade boosted online sales fast.
B2B eCommerce in 2026: Top Trends and Strategies
As we step into 2026, it’s time to set new goals and strategies for your business. For wholesale distributors, enhancing or implementing eCommerce solutions is likely a top priority. Whether launching your first online storefront or upgrading your existing eCommerce...
How to Combat the Silent eCommerce Revenue Killer
Getting your products online quickly and efficiently is essential for driving revenue as a distributor. Just like building a sturdy house requires strong scaffolding, success in eCommerce demands robust product content management. However, challenges like item data...
Simplify Your Customer Quoting Process with Unilog’s RFQ Tool
If your business sells non-stock or customizable items, the ability to provide quick and accurate price quotes can make the difference between securing an online order and losing a sale. Unilog’s CX1 eCommerce platform helps distributors like you streamline the quote...
Enhance Your B2B Strategy with Punchout
Technology continues to play a greater role in the B2B industry as businesses large and small find it helps streamline processes, create more sales channels, and increase their reach. B2B buyers benefit from wholesale distribution’s use of technology as well: they...
What Is a PIM and Why Do You Need One?
What Is a PIM and Why Do You Need One? In today’s B2B market, you’d be hard-pressed to find a manufacturer or distributor with only one sales channel. With the advent of eCommerce, third-party marketplaces, social media platforms, and other tech tools that provide...
Unilog CX1 Platform Highlights – Q4 2023
Recent product updates and features give Unilog customers greater flexibility, faster performance, and even easier management of their online product offerings.
Distributors Must Mature Their Digital Branch
A considerable shift is taking place in the B2B market. Propelled by digital technologies, new sales channels, changing buyer expectations, and a global pandemic, distributors are altering their business strategies to include a digital branch. For some companies, this...