We caught up with Carman Pirie, Co-founder of Kula Partners, to discuss why more manufacturers are selling their products on Amazon Business, and how wholesalers and distributors can respond and adapt to this growing trend. The leading marketing and sales consultant...
Distributors
Recent Shifts in eCommerce Landscape
The past 12 months featured a flurry of activity in the eCommerce space, including mergers and acquisitions between major eCommerce solution providers, which has not only shifted the digital commerce landscape, it has also affected eCommerce customers – both...
Omnichannel vs. Multichannel: What’s the Difference?
The terms “omnichannel” and “multichannel” occur quite often in today’s distribution – and marketing-related discussions. At first glance, these two terms can be confused and even used interchangeably, because both of them refer to managing the retail processes across...
Defend Yourself Against Amazon’s Next Potential Move: Buying Up B2B Distributors
Unilog’s CEO, Suchit Bachalli, predicts Amazon will continue to dig its heels in the B2B marketplace by acquiring a major wholesale distributor like Grainger or Fastenal in the near future. In his two-part article series recently published in Supply House Times,...
Benefits of Omnichannel B2B Commerce and Distribution
Before we start discussing the benefits of omnichannel commerce in B2B, let’s make sure everyone reading this knows what omnichannel distribution is. That’s step one – getting a basic understanding of the terms we’re dealing with, and then we’ll jump into how they can...
Advantages of Multichannel Wholesale eCommerce
Modern B2B business owners are becoming more flexible nowadays and trying to borrow and even improve upon the innovative eCommerce features of B2C retail businesses. One of such features is an online wholesale marketplace for business-to-business transactions....
B2B Online Event Spurs Big Crowds, Great Discussions, and Prevalent Topics
B2B Online held another successful conference this year – their fifth digital event to support manufacturers and distributors on their eCommerce journey. The three-day meeting brought together more than 700 B2B professionals and eCommerce experts for a mix of small...
TUG Connects 2018 Hot Topic: To Compete With B2B Players Like Amazon, Start Re-Evaluating Your Offerings
As usual, TUG Connects 2018 didn’t disappoint for the B2B distributors and Infor ERP users who attended the recent three-day conference in Phoenix, Arizona. Packed with breakout sessions, roundtable discussions, and keynote speakers, the meeting gave attendees the...
Build Site Awareness and Increase Brand Presence with Marketing Automation
It’s become an increasing battle for distributors to remain competitive and relevant in the marketplace. With more big-name e-retailers entering the market and newer technology driving the way buyers shop and transact, companies are looking for better marketing...
3 Must-Haves Distributors Need to Swim with the Big Fish
Consumer retailers have had a big fish swimming in their small pond for quite some time now. This enormous creature, called Amazon, has wreaked havoc on the B2C marketplace by chasing away many smaller fish and, worse, eating up and spitting out others. Now it has now...