Most people know the differences between business-to-business (B2B) sellers and business-to-consumer (B2C) retailers. The most obvious is consumer retailers serve personal interests and needs, while B2B companies provide work-related products and services. When it...
Distributors
What is a Digital Branch for Wholesale Distributors?
You run a successful wholesale business dedicated to providing quality products and personalized service to your customers. You most likely have multiple branch locations, tens of thousands of items, and a team of experienced sales staff to assist buyers who call and...
AD Members: Start Your Digital Transformation with Unilog
Our next-generation PIM and all-in-one commerce platform are the backbone of a unified commerce experience for your customers. If independent distributors want to remain relevant and thrive in the marketplace – especially during economic crises like the one caused by...
During This Crisis, a B2B eCommerce Site is Business-Critical
Now more than ever distributors need an online storefront and Unilog can help with FastTrack The COVID-19 virus has single-handedly changed the way we live: from how we work and play, to how we shop, learn, and interact. Consequently, we have been forced to change our...
Is Rash of Retail Store Closings a Warning Sign for Distributors?
You don’t have to be a consumer retailer to know what’s going on in the industry. Alarming reports have flooded the news concerning the growing number of retail store closings across the country. Well-known retailers are shutting down their brick-and-mortar stores in...
Behaviors of Successful eCommerce Distributors – Part 3 of 3
3 Technology Must-Haves to Grow Your Digital Branch Every successful wholesale business is built on a solid foundation using the best people, processes, and technology. A digital business is no different. B2B eCommerce requires continual support in these areas to...
Behaviors of Successful eCommerce Distributors – Part 2 of 3
3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire,...
How to Put Web Analytics into Action
Get Reliable, Actionable Insight from Google Analytics in Four Main Steps Adding a digital branch to your business is a great way to move the needle to elevate your success. But if you want to gain greater ROI from your eCommerce sales channel, you must continue the...
Behaviors of Successful eCommerce Distributors – Part 1 of 3
3 Ways People Impact Your eCommerce Success For any business, the core components of a successful operating model revolve around people, process, and technology (PPT). Every goal created, every decision made, and every action implemented is tied to these three...
Amazon’s White-labeling Practices Represent a Threat to Distributors
What Industry Will They Target Next? Given the way Amazon has disrupted the consumer-facing retail space, it’s no surprise that many distributors view Amazon Business, the company’s B2B platform, as a sleeping giant within B2B eCommerce. Distributors can approach...









