Jonathan Bein and Ian Heller of Distribution Strategy Group see an unsettling trend in the B2B marketplace: manufacturers are moving away from distributor partnerships and finding new opportunities to sell their products at a lower cost-to-serve. With COVID exposing...
Retailers and wholesalers received a resounding wake-up call when the global pandemic hit in 2020. Their “business as usual” attitude was quickly replaced with “do-whatever-it-takes” tactics to stay relevant and accessible to customers. As physical distributor...
Most people know the differences between business-to-business (B2B) sellers and business-to-consumer (B2C) retailers. The most obvious is consumer retailers serve personal interests and needs, while B2B companies provide work-related products and services. When it...
You run a successful wholesale business dedicated to providing quality products and personalized service to your customers. You most likely have multiple branch locations, tens of thousands of items, and a team of experienced sales staff to assist buyers who call and...
Our next-generation PIM and all-in-one commerce platform are the backbone of a unified commerce experience for your customers. If independent distributors want to remain relevant and thrive in the marketplace – especially during economic crises like the one caused by...
Now more than ever distributors need an online storefront and Unilog can help with FastTrack The COVID-19 virus has single-handedly changed the way we live: from how we work and play, to how we shop, learn, and interact. Consequently, we have been forced to change our...
You don’t have to be a consumer retailer to know what’s going on in the industry. Alarming reports have flooded the news concerning the growing number of retail store closings across the country. Well-known retailers are shutting down their brick-and-mortar stores in...
3 Technology Must-Haves to Grow Your Digital Branch Every successful wholesale business is built on a solid foundation using the best people, processes, and technology. A digital business is no different. B2B eCommerce requires continual support in these areas to...
3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire,...
Get Reliable, Actionable Insight from Google Analytics in Four Main Steps Adding a digital branch to your business is a great way to move the needle to elevate your success. But if you want to gain greater ROI from your eCommerce sales channel, you must continue the...
