Segment Your Customers to Attract More Online Buyers
In the wholesale distribution marketplace, B2B buyer needs are as diverse as their business roles. They shop different ways, purchase different ways, and want varying…
3 Essential Steps to Building eCommerce Adoption
Many B2B organizations – especially those in wholesale distribution – struggle to drive a significant portion of their revenues via their eCommerce site. Yet we…
B2B Online Event Spurs Big Crowds, Great Discussions, and Prevalent Topics
Unilog CEO, Suchit Bachalli, chairing Day 2 of B2B Online B2B Online held another successful conference this year – their fifth digital event to support…
Distributor Q&A: What to Know Before Launching Your eCommerce Site
Are you a distributor launching an eCommerce initiative? Those who have gone through the process recently shared their insights during a panel discussion at Unilog’s…
Top eCommerce Adoption Tips from a B2B Distributor
Watch the webinar For those just starting their eCommerce journey, or whose website has just gone live, Mike Powers from Hill & Markes has some…
Can a Small Distributor Justify an Online Store?
Are customers asking for a more convenient way to shop with you? If so, you’re not alone. With a younger demographic entering the B2B job…
How to Sell Your Salespeople on eCommerce
It’s time your salespeople faced the facts: eCommerce is not going away, especially in the wholesale sector. In fact, B2B eCommerce sales already surpass consumer…
What’s Better Than Increasing Site Traffic? Increasing AOV
Every company has key performance indicators, or KPIs, to help them measure how effective they are at achieving their business objectives. In eCommerce, those KPIs…
Benefits of a PIM Solution
Product content drives eCommerce. From product specifications and images to catalogs and descriptions, customers expect consistent and correct data if they’re going to buy from…
Statistics Show B2B eCommerce Continues to Gain Momentum [Infographic for B2B eCommerce]
Digital commerce in the B2B environment is not slowing down; in fact, it’s rising at such a fast rate that B2B web sales are now…