B2B buyers increasingly expect a consumer-like online shopping experience —one that presents a well-organized product catalog, enables quick and efficient product discovery, and simplifies the purchasing process. These buyer expectations are not unreasonable, and B2B...
Unilog eCommerce Platform Now Integrates with CartStack Unilog CX1 eCommerce solutions offer features and functionality to make buying from B2B and B2C distributors, manufacturers, and wholesale retailers easy and hassle-free: simple search and navigation capabilities...
Looking for more opportunities to attract and engage with buyers? Grab their attention with online marketing content. Today’s B2B buyers seek out consumable content that not only helps them make informed purchasing decisions, it provides insight into your company,...
Read our white paper to learn how a strong social media marketing plan can increase engagement, web traffic, and sales If you’re looking to expand your exposure and build better connections with buyers, try ramping up your marketing efforts – social media marketing...
How One Distributors’ Small Team Entered and Conquered the Digital Marketing Arena It can be difficult for B2B organizations to break from their traditional mold and adopt a new mindset. The old adage, “If it ain’t broke, don’t fix it” still resonates with many small...
Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike the outdated sales funnel which focuses on new...
In today’s B2B marketplace, there are more customer touchpoints and communication channels available to connect with what is becoming a younger, more digitally savvy customer base. This new B2B buyer is looking for alternate ways to engage with distributors, and...
In the competitive world of B2B giants, it can be difficult for startup or mid-size eCommerce companies to develop the right B2B marketing strategies to remain competitive. In this blog post, we are going to share some efficient marketing strategies for the...
eCommerce growth constantly brings new B2B eCommerce trends, which generally change from year to year based on new technology and what businesses are looking for. In this post, we are going to discuss some hot eCommerce trends in the B2B eCommerce market that you...
As predicted, the B2B commerce landscape has transformed and distributors are now providing online storefronts that give buyers the opportunity to research, shop and purchase products more independently and efficiently. But eCommerce is continually evolving;...