Creating an eCommerce site is a big undertaking for distributors. Many organizations spend a good amount of financial and sweat equity to get an online storefront up and running and then, once their site is live, they think they’ve reached the finish line – when, in reality, they’ve just begun.

All websites are not alike, nor should they be. However, all websites should be worthwhile to the end user, which means they must include useful product information, easy on-site navigation, and compelling messaging that instills credibility and trust with buyers.