If your organization isn’t already on social media, then you better get moving. Why? Because social media is quickly becoming a valuable marketing channel for the B2B industry. In fact, according to the Content Marketing Institute, social media is now the second most...
Developing good content that site visitors will read and appreciate takes time, resources and commitment – which is why a lot of B2B organizations don’t do it. But research shows companies who post worthwhile content see better overall ROI for their business. Blogs –...
The start of a new year brings with it opportunities to make positive changes. In our personal lives, we make resolutions to better ourselves and help others. Sometimes it takes perseverance to keep these resolutions, but once fulfilled, the reward brings great...
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer to add to the mix, Millennials, and they’re forcing companies to transform the way they do business in order to attract...
You have a loyal base of customers who are happy with your products and services, and many of them probably order the same items from you on a regular basis. While consistency is good and loyalty is great, have you ever considered trying to sell these customers...
It doesn’t matter if you’re a large internet retailer with thousands of items, or a small company selling a few hundred products online – every B2B needs to make sure they focus their time, money and efforts into four key eCommerce areas: Customer experience You’ve...
If we asked a room full of business people to raise their hands if they’ve engaged in some sort of social media, most likely everyone in the room would have their hands in the air. But if you asked those same people if their company utilizes social media marketing,...
Business blogging is an inexpensive, easy, and quickway to build a small or medium enterprise’s presence online. B2B companies who blog are able to increase exposure, credibility, search engine rankings, and leads – all while linking their marketing efforts back to...
Integrated marketing campaigns have become an ‘it’ term in the age of social media. But, what exactly is integrated marketing? If you’ve developed a brand voice and applied it consistently across traditional and non-traditional marketing channels, then you have...
eCommerce companies are now turning to print media to boost visibility. Statistics suggest a dim future for print media with declining advertising revenues globally. Newspapers have in turn responded by moving to an online version to reduce costs and retain ad...