Unilog
Buyer expectations in the B2B marketplace continue to rise, causing many distributors to scramble to keep up. They want one place where they can research and compare products, learn how they work, get the latest information related to those products, and have the option to purchase them.
According to Goldman Sachs, there are currently 92 million Millennials in the United States, and they now make up the largest generation in U.S. history –…
As B2B eCommerce begins to develop and evolve, so does the online content. Companies are finding that their buyers are not that different from B2C customers because they, too, are looking for an online buying experience that’s engaging and adds value. As a result, B2Bs are beginning to incorporate a more “human-centric” approach…
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer…
The tides have changed. More and more B2B customers are now using digital channels and looking for personalization very much like their B2C counterparts. Plus,…