Size doesn’t matter when it comes to strategic planning. Whether you’re a small, independent distributor, a mid-sized business, or a large wholesale competitor, a well-thought-out business strategy is critical to long-term success. Equally important are the...
Omnichannel
3 Trends Driving the B2B Marketplace – Part 3 of 3
If you’ve been following our blog series, you’ve learned how B2B companies are taking proactive measures to remain competitive and relevant. These trends have become winning strategies even small to midmarket distributors can employ and yield positive results. Unilog,...
What is Headless Commerce, and How Does it Work for B2B?
If you’re a wholesale distributor, manufacturer, or specialty hardgoods retailer, you must be flexible and agile if you want to keep up with buyer expectations. But, to do that, your business systems must have the same latitude. The sophisticated needs of the B2B...
Is Rash of Retail Store Closings a Warning Sign for Distributors?
You don’t have to be a consumer retailer to know what’s going on in the industry. Alarming reports have flooded the news concerning the growing number of retail store closings across the country. Well-known retailers are shutting down their brick-and-mortar stores in...
Omnichannel vs. Multichannel: What’s the Difference?
The terms “omnichannel” and “multichannel” occur quite often in today’s distribution – and marketing-related discussions. At first glance, these two terms can be confused and even used interchangeably, because both of them refer to managing the retail processes across...
Benefits of Omnichannel B2B Commerce and Distribution
Before we start discussing the benefits of omnichannel commerce in B2B, let’s make sure everyone reading this knows what omnichannel distribution is. That’s step one – getting a basic understanding of the terms we’re dealing with, and then we’ll jump into how they can...
B2B Online Event Spurs Big Crowds, Great Discussions, and Prevalent Topics
B2B Online held another successful conference this year – their fifth digital event to support manufacturers and distributors on their eCommerce journey. The three-day meeting brought together more than 700 B2B professionals and eCommerce experts for a mix of small...
7 Steps to Building Better Customer Relationships Online
The Internet continues to become a more integral part of our daily life. It helps us find products and services, voice our opinions and provide feedback, and learn what’s going on in the world. We especially like using the Internet when we can easily find what we’re...
Against the Wind: De-coupling technology in the age of omni-channel
(This is an edited version of an article originally submitted to the Eclipse User Group October 2014 Newsletter) Nearly 24 years ago, I rode my motorcycle each morning from a small apartment on Martha's Vineyard to an office where I wrote code all day. It was in that...
Why Omni-Channel Strategy in eCommerce?
As an eCommerce vendor, you are sure to have a presence across various marketing channels like websites, smart phones, tablets, social networking etc. Is this enough to attract and retain customers? What Omni channel strategy is most likely to succeed? Here is an...