Basic specs aren’t enough. See how enhanced product content helps B2B distributors win buyers, increase conversions, and grow digital sales.
Enhanced Product Content: The Complete Guide for B2B Distributors
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Product Content
Enrich, Differentiate, and Convert with Custom Product Content Services
Tailored product content isn’t a luxury—it’s a growth driver. See how custom content services can help your digital catalog stand out and convert.
Future-Proof Your Business with eCommerce
Distributors are facing growing pressure from shifting buyer expectations, supply chain disruptions, and rising costs. Learn how a smart eCommerce strategy can help you streamline operations, boost sales, and build a future-proof business.
5 Critical Product Content Syndication Challenges Costing Manufacturers Revenue
Many manufacturers struggle to keep product content consistent and channel-ready—costing them time, sales, and brand trust. This article breaks down five of the biggest syndication challenges and shows how Unilog’s PIM solution and content services help overcome them.
Top B2B Product Distribution Technology Strategies in 2025
Competing with giants like Amazon? B2B tech makes it possible. With eCommerce, rich product content, and smart integrations, mid-sized distributors can thrive. Just ask ARG Industrial—their digital upgrade boosted online sales fast.
Elevate the B2B eCommerce Process with Product Relationships
B2B buyers increasingly expect a consumer-like online shopping experience —one that presents a well-organized product catalog, enables quick and efficient product discovery, and simplifies the purchasing process. These buyer expectations are not unreasonable, and B2B...
The Future Is Cool: How Unilog Is Helping HVAC Distributors Through the A2L Transition
Starting January 1, 2025, the HVAC industry began a major shift with the introduction of A2L refrigerants for new residential air conditioners and heat pumps. Mandated by the Environmental Protection Agency (EPA), this change represents a vital step toward more...
How to Combat the Silent eCommerce Revenue Killer
Getting your products online quickly and efficiently is essential for driving revenue as a distributor. Just like building a sturdy house requires strong scaffolding, success in eCommerce demands robust product content management. However, challenges like item data...
The Secret Battle Against Lost Revenue in eCommerce
Navigating the world of eCommerce can sometimes feel like steering a ship through fog. For B2B distributors, the challenge is even greater. The hidden enemy here? Inadequate product content management. This blog post explores how distributors can combat this silent...
3 Ways Manufacturers Can Improve and Expand Their Distribution Network
As a manufacturer, continual evolution and innovation help drive growth, but it’s your distribution network that is fundamental to your success in the marketplace. You rely on these key supply chain partners to promote your products, increase your brand awareness, and...