B2B buyers are raising their expectations of distributors based on their consumer shopping experiences and the technology that helps create those experiences. An online storefront is not enough for them; buyers want a more mature digital commerce offering with the...
Search and Navigation
eCommerce Website Audit Checklist
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
Cool Feature: Visual Parts Identifier
Finding a specific replacement part for a product can be a tedious, often painstaking process for both buyers and sellers. Some multi-component systems and large equipment can consist of dozens of parts and pieces – ranging from large fan motors to minute screws....
Big Changes in How You Pay to Play with Google
If you’ve spent any money on Google paid search to promote your website and products, you’ve probably seen some major changes in your spend versus revenue over the last few months. Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position, says...
Plan an End-of-Year Audit of Your eCommerce Site
As the year draws to an end, and a new year brings more opportunities for sales and growth, it’s the ideal time to schedule an audit of your B2B eCommerce site to make sure it’s functioning properly, driving traffic, and meeting buyer needs. The different aspects of...
Cool Feature: Customer Part Number
One of the most popular eCommerce features of the Unilog platform (according to our customers) is the Customer Part Number field. When an individual from one of your registered customers views a product detail page on your site, they see an “Add / Remove CPN”...
10 Ways to Create a Stellar Taxonomy
Is your website seeing good visitor traffic, but not sales? The issue may not be the price point or availability but, rather, your taxonomy. Taxonomy – the practice of categorizing and displaying a product catalog – is the foundation for product findability. A good...
5 Critical Components for B2B eCommerce Success From Unilog’s Top Strategist
Looking to make your B2B eCommerce site a strong contender in the marketplace? Joe Bennett, SVP of Strategy at Unilog, says it’s possible – if you focus on five critical components. Together, they make your site a valuable resource for buyers and a profitable tool for...
4 Foolproof Ways to Make Your Website Stand Out
Thousands of eCommerce sites are popping up each day, and manufacturers and wholesalers are driving this growth by investing in software platforms and technology to give their buyers a better online experience. If your website isn’t attracting as many visitors as...
eCommerce Taxonomy 101: Categorizing Your Products
Internally, your organization may have a good system for categorizing the products you sell. But while the product groupings and names may make sense to your employees, they may not be logical to your customers. For this reason, distributors must employ a specific...