Everyone wants their eCommerce site to make them money. One way to do that is by attracting more customers to your site – and search engine optimization (SEO) can help. Yes, SEO can be complicated and, yes, it can be frustrating keeping up with changing trends,...
SEO
eCommerce Website Audit Checklist
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
Gear Up for Voice-Enabled Demands from B2B Buyers
In today’s advanced digital world, voice recognition and search technology speaks volumes – literally. Voice-enabled virtual assistants like Siri, Google Home, and Amazon Echo have become trusted household devices that provide us with answers to all of life’s...
Plan an End-of-Year Audit of Your eCommerce Site
As the year draws to an end, and a new year brings more opportunities for sales and growth, it’s the ideal time to schedule an audit of your B2B eCommerce site to make sure it’s functioning properly, driving traffic, and meeting buyer needs. The different aspects of...
Increase eCommerce Site Exposure and Relevance with an SEO-Structured Taxonomy
Walk into any grocery, home improvement, or hardware store and you’ll find clearly marked signs telling you what types of items you can find down each aisle. Retailers group and classify products in a way that makes sense to the shopper – like motor oil in the...
3 Ways to Prioritize Your Product Data Enrichment Efforts
You have a B2B eCommerce website that functions well enough, but you recognize the content on your item detail pages lacks useful information. Perhaps your item descriptions are deficient, they suffer inconsistencies in style, or are not optimized for search engines....
Increase Your Google Ranking with a Mobile-Friendly Site
Back in 2016, Google announced it was updating its search results algorithms to give preference to sites that are optimized for mobile. This wasn’t just an informational notice to the masses; it was a subtle warning for businesses to improve their sites’ usability and...
Interview with an SEO Pro: Important Trends and Tips Every Distributor Needs to Know
We recently spoke with Nick Eubanks, Founder and CEO of I’m From the Future, to discuss the latest in SEO trends and learn what B2B companies can do to improve their website page rankings. As a technical SEO partner for B2B and B2C organizations, Nick and his team at...
4 Foolproof Ways to Make Your Website Stand Out
Thousands of eCommerce sites are popping up each day, and manufacturers and wholesalers are driving this growth by investing in software platforms and technology to give their buyers a better online experience. If your website isn’t attracting as many visitors as...
Unilog Q&A: Clarifying Digital Commerce Lingo
eCommerce technology can be a bit overwhelming. With new software, tools and terminology created every day, it’s hard to keep on top of it all – let alone understand it. Don’t feel badly if you’re a bit confused about some technology terms and how they differ from one...