3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire,...
3 Ways People Impact Your eCommerce Success For any business, the core components of a successful operating model revolve around people, process, and technology (PPT). Every goal created, every decision made, and every action implemented is tied to these three...
What Industry Will They Target Next? Given the way Amazon has disrupted the consumer-facing retail space, it’s no surprise that many distributors view Amazon Business, the company’s B2B platform, as a sleeping giant within B2B eCommerce. Distributors can approach...
It seems every time you read industry news, another wholesale distributor has acquired or consolidated with a distributor. In the electrical industry, McNaughton-McKay announced they acquired The Reynolds Company in January 2018. Border States Supply Chain Solutions...
Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike the outdated sales funnel which focuses on new...
Unilog’s CEO, Suchit Bachalli, predicts Amazon will continue to dig its heels in the B2B marketplace by acquiring a major wholesale distributor like Grainger or Fastenal in the near future. In his two-part article series recently published in Supply House Times,...
Buyers have made it clear: they would rather make a purchase online than wander through aisles of merchandise or speak with order takers. Businesses have seen these online buying trends and, as a result, many are joining the eCommerce marketplace – from local grocers...
Looking to make your B2B eCommerce site a strong contender in the marketplace? Joe Bennett, SVP of Strategy at Unilog, says it’s possible – if you focus on five critical components. Together, they make your site a valuable resource for buyers and a profitable tool for...
Suchit Bachalli, Unilog’s Chief Executive Officer, has a message for distributors: if you want to maintain a competitive edge, you must develop a disruption mindset. This new way of thinking requires changing your attitude, questioning your methods, searching for new...
In the competitive world of B2B giants, it can be difficult for startup or mid-size eCommerce companies to develop the right B2B marketing strategies to remain competitive. In this blog post, we are going to share some efficient marketing strategies for the...