Buyers have made it clear: they would rather make a purchase online than wander through aisles of merchandise or speak with order takers. Businesses have seen these online buying trends and, as a result, many are joining the eCommerce marketplace – from local grocers...
Trends
13 Effective B2B Marketing Strategies for eCommerce
In the competitive world of B2B giants, it can be difficult for startup or mid-size eCommerce companies to develop the right B2B marketing strategies to remain competitive. In this blog post, we are going to share some efficient marketing strategies for the...
12 B2B eCommerce Trends to Follow in 2018
eCommerce growth constantly brings new B2B eCommerce trends, which generally change from year to year based on new technology and what businesses are looking for. In this post, we are going to discuss some hot eCommerce trends in the B2B eCommerce market that you...
Interview with an SEO Pro: Important Trends and Tips Every Distributor Needs to Know
We recently spoke with Nick Eubanks, Founder and CEO of I’m From the Future, to discuss the latest in SEO trends and learn what B2B companies can do to improve their website page rankings. As a technical SEO partner for B2B and B2C organizations, Nick and his team at...
Displaying Pricing on Your Website: How Transparent Should You Be?
Thanks to the Internet, people have developed an increasing desire for information. Particularly for consumers, the information superhighway has made it easier to gather information so they can make smarter, more informed purchasing decisions. B2B buyers are no...
5 B2B Commerce Trends That Are Sure Bets in 2018
As predicted, the B2B commerce landscape has transformed and distributors are now providing online storefronts that give buyers the opportunity to research, shop and purchase products more independently and efficiently. But eCommerce is continually evolving;...
For Greater Reach and Engagement, Go Viral with Video
This digital world continues to shift people’s behavior: from the way they communicate and do business to how they purchase goods and services. This technological shift has had an even greater impact on the wholesale marketplace. Distributors are realizing an...
CIMM2 Users: Build Stellar Product Catalogs with Our New InDesign Print Catalog Plug-In
Unilog customers have a new tool to add to their digital marketing toolkit: an InDesign print catalog plug-in that lets them create custom, printable product catalogs and sales flyers directly through their CIMM2 platform. Our newly released plug-in takes advantage of...
An Important Lesson Retailers Can Teach Wholesalers
The consumer retail industry has become a good barometer for wholesalers in recent years. Known for being on the forefront of trends and innovations, B2C retailers have learned to evolve their strategies, technology and offerings to meet changing consumer needs. As a...
A New Year Brings Growing Trends and Opportunities for B2B Content Marketing Success
The start of a new year brings with it opportunities to make positive changes. In our personal lives, we make resolutions to better ourselves and help others. Sometimes it takes perseverance to keep these resolutions, but once fulfilled, the reward brings great...